Ponnusamy Karthik

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Dropshipping business ideas - Ponnusamy Karthik

Top 10 Best Dropshipping Business Ideas (2024)

Dropshipping business ideas are the low risks and high rewards business ideas. The simple online product selling of dropshipping becomes very famous and is now being adopted globally. It is an best profitable business model for new entrepreneurs. Proper planning is required for this online business.  Money doesn’t matter much. Dropshipping is the best way to build an exciting and rewarding career.  It’s more than selling products, and it’s a fulfillment method.  It offers endless opportunities to thrive and prosper. It has to be managed correctly. Dropshipping processes are simple, and the risks are low and the costs are minimal.  Here there is no need to stock products or handle order fulfillment. Particularly for e-commerce dropshipping business ideas, there is no need to spend money. And also there is no need to manage a warehouse, to purchase inventory beforehand or maintain inventory, and pay rent. Dropshipping business ideas are accepted all over the world and is allowed in all countries. The Steps to Be Followed to Implement an Dropshipping Business Ideas To start Dropshipping business and to become a dropshipper the following steps have to be followed. Getting license – The most important first need is the business license. Each country is unique with its licensing laws. It varies from one country to another. This business need licenses from the local and state governments to federal government. Some states offer a general license. And some states want the users to apply for licenses and permits for specific business categories. A license is not a must at the begging of the dropping business, but after the success of the business, the people should consider of getting one. Find out the right product to sell. Analyze the “top product” pages on Amazon, Etsy, and Walmart. Give proper attention to top products in any given category. And also to those with a “selling fast” icon category. The search process can be done with wholesale marketplaces like AliExpress, Alibaba, and SaleHoo. Many top products will be available for dropshipping in these marketplaces. The marketplaces are a great source of data to uncover trending products for dropshipping ideas. The result gives what products to sell and what market to focus on. Select a product that is in more demand. Then set the prices. Selecting a Sales channel. The people need a sales channel. Then find a reliable dropshipping supplier (i.e., to select a supplier who sells the watch to us for $10, but we have to sell it for $20, keeping the $10 profit.). The supplier handles the fulfillment. The brand identity is to be designed. Set up a dropshipping store or choose a selling platform. (i.e., Build an online store). Run online marketing campaigns to promote the online store products and to boost the profits. Register the dropshipping business properly. Take care of the required finances. Capture social shoppers. Fulfilling the customer orders quickly. List Of Some Profitable Dropshipping Business Ideas Beauty and skincare. Home decor and furniture. Tech accessories. Auto Parts Fitness Equipment Toys and games. Books and stationery Craft items Pet supplies. Beauty and Skincare Dropshipping Business Ideas. It is a good selection for the right dropshipping businesses. These beauty care products will never go out of human life style. This industry is continuously expanding, with more new and innovative products. The product range is wide and there is a good scope for repeat customers. The more care has to be taken to meet relevant safety and quality regulations. Cloth Dropshipping Business Ideas. Dropshipping clothing is a good business idea. Because always there will be a constant demand for this consumer product. It is a profitable consumer product with a broad market, with plenty of opportunities to focus on a specific clothing niche or cater to a much wider target. The opportunities to scale and expand a clothing business are great. The success rate is also good. Home decor and furniture Dropshipping Business Ideas. In today’s world the people give more attention to enhance their living spaces with good furniture’s. This attitude ensures a sustained demand and good profit margins in the home decor and furniture market. Some of the suppliers offer customizations, providing a more personalized service for customers. Tech accessories Dropshipping Business Ideas. There is always a constant demand for tech accessories in the market. The range covers anything from phone covers to mouse pads, to specific phone or computer cables. It’s a broad market with high demand. Auto parts Dropshipping Business Ideas. Various type of vehicles requires various automotive components. The online selling of automotive components, accessories and maintenance products gets very good margin. The auto parts online selling is one of the good dropshipping business ideas. Fitness Equipment Dropshipping Business Ideas. Today the younsters are more conscious about their fitness. The items like dumbbells, resistance bands, and yoga mats are the famous gym workout exercise accessories in the market.  The increasing demand for these items makes fitness equipment selling is one of the best dropshipping business ideas.  Toys and games Dropshipping Business Ideas. There is always a constant demand throughout the year for toys and games. The range is good with a lot of products to choose from. It is a popular dropshipping business idea. Books and stationery Dropshipping Business Ideas. This Books and stationery Dropshipping Business Idea involves selling a wide range of books (both physical and e-Books) and stationery items. The demand is good for stationery items such as notebooks, pens, art supplies and office accessories. This is a stable business idea less prone to seasonal fluctuations. Craft items Dropshipping Business Ideas. This business focuses on selling craft supplies, DIY kits and crafting tools. Its target is to cover the creative individuals and hobbyists. It is a most popular hobby for artistic people. Here the potential is good for good margins. Pet supplies dropshipping business ideas For many people the pets are very good  companions. They take more care for the welfare of these pets. They buy pet supplies regularly for them. They often welcome

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Business ideas for women - Ponnusamy Karthik

Best 10 Business Ideas for Women Entrepreneurs

The Women industry is growing rapidly, and there are many good opportunities for women entrepreneurs. There are relatively many low-cost business ideas for women to start, and they have the potential to generate high profits. 1. Fashion Designer – Fashion Designing Women always have a better colour sense and proportion. They are expert in creating well-crafted clothing. They are more detail-oriented and have a good critical skill. Women are well exposed to latest trends in fashion and more familiar with the modern trends in fashion. They are expert in accentuating the positive and apply to create both flattering and stylish clothing. The statistics shows many of the world’s top fashion designers are women. Fashion Designing is one of the best business ideas for women. Women always have a passion for style and creativity.  They can try fashion consulting for a business idea. When it comes to fashion design, women are always superior to the male counterparts. The expert knowledge about the clothing business can be collected from garment industry leaders in the form of written material. And also from the brilliant online courses. Fashion Designing is the best business ideas for women for a prosperous future of women. 2. Graphic Artist – Graphic Design Services The women with good graphic design knowledge can start a Graphic Design Service business. It is an exciting and creative adventure. They can upload their work on Instagram or other niche places. They have to share their work consistently in the Social media. The graphic design services is the excellent business ideas for women for finding the clients. It can be used as a best tool for this purpose. And also to talk to people who might need their help. The women can do this as a full-time regular work or part-time work. The women can use social media and reach out to potential clients. They can grow their business and find out more people who love their  designs. They can effectively communicate the brand’s identity by using the visual elements such as logos, color schemes, and typography. And their messages are looked upon by most businesses. Designing is an excellent creative field for women. Since the number of  websites floating are many on internet every minute, how they look is very important.  The perfect graphic design must be attractive. The Graphic Design Service business is one of the best business ideas for women. 3. Make-up Artist The Make-up Artist business can be a great business ideas for women with low capital investment.  They can become a big make-up artist if they are capable enough to bag big famous clients and get very good social media exposure. Here the women can enjoy giving makeovers to peoples. The Make-up Artist business ideas for women gets more popularity and money in cine field. 4. Fitness Coach – Local and Online The women who are expert in body exercises can become fitness coach for the needy people. If they are passionate about health and fitness, they can teach the needy people the healthy habits.  This  fitness coach business can be full-time job or part-time job depending upon their schedule. The women can teach the needy people from their home through the internet. The fitness coach – local & online is the best choice business ideas for women to  coach clients worldwide through the  internet media. They can offer guidance on nutrition, and motivate clients to achieve their wellness goals. They can join fitness groups where they can learn from others and also share what they know. Normally these groups have programs or classes that teach and  explain more about macros (stuff in food like carbs, proteins, and fats). And also they affect the fitness goals. Ultimately it guides to become better at coaching and become a good mentor. They help for a smooth fitness journey. Lot of followers and clients will give the strength to start a own gym someday.  The best business ideas for women, online fitness training business can provide personalized workout plans. 5. Affiliate Marketing Affiliate marketing is a  good business ideas for women, who are  looking for a flexible and low-risk way to earn income. As an affiliate marketer, the women can promote products or services for companies. Here the women create a website and promote other people’s products or services in the website. They will get paid by a commission on each sale they generate. And they can earn a commission for every sale or lead generated through their unique affiliate link. The women can sign up for affiliate programs offered by companies that align with their interests. The approved women will receive a unique affiliate link to share with the audience. The sharing can be done through various channels, such as the blog, social media, email newsletters, and YouTube videos. The women can earn a commission when someone clicks on their affiliate link and makes a purchase. If they prefer more people for refering  to the company’s products or services, then they can earn more commissions. This is a good idea for stay-at-home moms. Here there  is no need to go to an office or store on a daily basis. The affiliate marketing is an good profitable business ideas for women. 6. Catering Catering is the best prospective business ideas for women. Naturally, the women are often really good at cooking. The tremendous growth of business and social occasions are currently providing excellent opportunities for caterers to cook up tasty and tasty dishes profits. Catering is a great business idea for women. Many women learned best cooking methods from their families and they can make yummy food.  This cooking talent makes them perfect for the catering business. Catering involves preparing and delivering food without the specific need for a physical restaurant space. They can utilize their existing kitchen facilities or they can partner with local eateries. They can lease a commercial kitchen. The women can prefer the home-based catering business to take party orders for birthdays, anniversaries, kitty parties, etc.  They can

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Clothing Business Ideas - Ponnusamy Karthik

Profitable Clothing Business Ideas for 2024

Clothing Business Ideas The clothing industry is booming today in India. It has lots of opportunities for new entrepreneurs eager to join this growing. To create great clothing business ideas, knowing what customers want is super important. This helps people reach shoppers all over India and even beyond! If business owners can provide unique, quality pieces at reasonable prices, they can really shine in the clothing world. Focusing on specific niches can help the clothing business grow faster. Did you know the total sale value is over $100 billion? That’s why India ranks 3rd in the biggest apparel markets globally. Experts predict the Indian apparel market will grow by another $160 billion from 2025 to 2028! That’s an average growth rate of 2.82%. Also, India’s textile exports are likely to hit $65 billion by FY26. They’re expected to grow at a steady pace too—from 2019 to 2020—reaching $190 billion by 2025-26. This industry plays a strong part in India’s overall exports, making up about 13.5% and amounting to around $42.24 billion. By 2030, the Indian textile and apparel market could reach an incredible $350 billion with a growth rate of about 10%. Check out our guide for profitable segments like custom print-on-demand (POD), plus sizes, athleisure, and more. We’ll break down budgets, pros & cons, and basic plans for success in fashion. With so much competition and low investment amounts, it’s a must for business owners to do something special to stand out! Steps To Start A Clothing Business In India: 1. Do Important Research First! 2. Be Selective About Your Target Audience The Indian consumer base is super diverse. Since it’s hard to cater to everyone, business owners need to pick their target audience wisely. Choosing specific niches can really help boost growth. Think about what types of clothing you want to sell and who your ideal customers would be. Options include ethnic wear, western wear, casual outfits, formal clothes, kids’ wear, and more! Make informed decisions by researching: Market demand Current trends Preferences of your audience Spending habits 3. Plan A Unique Design For Your Clothing Line 4. Pick The Right Brand Name For Your Business 5. Create A Strong Business Plan 6. Find The Best Location For Manufacturing 7. Establish A Good Business Structure 8. Encourage Local Sourcing India’s textile market is vast & filled with rich heritage and craftsmanship! Business people should try to avoid cheap fabrics from abroad—partnering with local weavers and artisans can help. This not only enhances the brand story but also builds a unique identity. 9. Find Reliable Manufacturers and Suppliers Sourcing fabrics and materials from trusted vendors is key! They’ll provide quality with good prices & timely delivery. It’s vital to find manufacturers who can meet your needs regarding specifications, quantity & budget while ensuring top-notch product quality. 10. Focus On Customer Experience Deliver excellent tailoring along with great fabric quality & finishing! Aim to exceed customer expectations by providing clear size charts and thorough product descriptions. For online sales, add features like cash on delivery (COD), speedy delivery options, hassle-free returns, etc. 11. Register Your Clothing Business & Obtain Necessary Licenses Decide if you want your business as a sole proprietorship or partnership etc., based on size and structure. You’ll need GST registration along with licenses such as Trade License & Shop and Establishment License from local government bodies. Always register your brand! If it’s an establishment or shop type of business, make sure to obtain the Shop and Establishment license from your state government. 12. Choose How To Market & Sell Your Products You can sell clothes both online & offline! Create an awesome website along with an online store for reaching customers far & wide. Using social media platforms, blogs, email marketing tools & SEO strategies will help promote products effectively. Offline options include retail stores or pop-up shops—it’s all about building relationships with your customers. Consider platforms like Shopify or Wix for e-commerce sites! Marketing Tips for Online Clothing Stores in India: Here are some helpful marketing tips: Collaborate with social media influencers Join fashion blogs or forums Use promotional codes Organize contests Optimize SEO using local keywords Evaluate e-commerce platforms based on costs, features offered & scalability for best fit! Popular platforms in India include: BlinkStore Shopify Amazon Meesho Skills Needed for A Successful Clothing Venture To succeed in this industry, here are important skills for entrepreneurs: Creativity in designing styles Photography skills for stunning product images (high-quality pictures matter!) Copywriting skills for engaging descriptions Solid business acumen Good marketing skills for driving sales Top Clothing Business Ideas Here are some fantastic clothing business ideas that can lead you toward success: 1. Online Boutique Biz: Starting one means you can show off your unique style & reach people globally! Online shopping isn’t going anywhere; most people prefer clothing business ideas now! 2. Sustainable Fashion: Go eco-friendly by using materials that help our planet through ethical production methods. The sustainable fashion is an eco-friendly clothing business ideas. 3. Athleisure Wear Brand: There’s always high demand for comfy yet stylish activewear – cater smartly. It is one of the growing clothing business ideas. 4. Custom Apparel Printing Biz: If design is your thing—consider personalized gear like t-shirts & hoodies. It is an more attractive clothing business ideas. 5. Fashion Consultancy Services: Help others revamp their style; many people struggle finding outfits for special occasions. It is one of the trendy clothing business ideas. 6. Kidswear Focus: This area has huge potential because kids outgrow clothes quickly. This clothing business ideas will cover a wide range of age groups. 7. Plus-size Fashion: Cater stylishly and comfortably toward larger sizes—filling a critical gap in the market. Always there will be a constant volume for this clothing business ideas. 8. Corporate Clothing: Make customized work apparel—perfect for companies looking for branded attire. Getting regular orders from the corporate sector is possible with this clothing business ideas. 9. Maternity Clothes Line: Great paying attention towards pregnant mothers looking for stylish yet

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12 Unique Business Ideas - Ponnusamy Karthik

Best 12 Unique Business Ideas for Entrepreneurs

Unique business ideas are always different, innovative and creative. With lot of startups launching each year, the innovation, creativity, and staying ahead of trends are required to stand out in a business. And also to turn the entrepreneurial dreams into reality. In this article we are going to see 12 unique business ideas that set the company apart from the other companies in the competition. Unique business idea process finds new ways to meet people’s needs and offer services. There are lot of very good unique business ideas not yet implemented in every industry. The industry people can search out to find the right one and suitable one for their business. It may be a seasoned business or just starting out business. The unique business ideas set new business up for excellent success. Sometimes Unique business ideas can be very risky. At the same time sometimes, they have big rewards if they succeed. Unique Business Ideas Set the Company Apart From The Other Companies In The Competition. The major challenge is finding out how to set the company itself apart from the competition.  Identify the Unique Selling Point (USP) that set the company apart from the other companies in the competition. Thorough research of the market and the competitors is required to find out the weakness of the competitors. Then incorporate and convert those weakness points into strength points in the unique business ideas.    Thoroughly understand properly what will be the customers wants, needs and services. Then set the company apart from the other companies in the competition by putting A fresh twist on an already existing successful item A fresh twist on an already existing service Targeting an underserved market. Finding a gap in the market & developing cool ideas to lead. Unique Business Ideas Inspire Creativity And Make Money. A unique business idea has to balance the factors trickly.  The stability of business, the profitability of business, ease of running from home, the ease of starting the business, the ease of running from home and the creativity are to be considered. And they should meet market need and generates profit. For a newly developed product (completely original product), the unique business idea process can be easily done. And the standing out from the competitors, is high to generate very good demand. The sustainability is good. For a popular, widely available product, definitely the demand is high. For this category  high demand comes a saturated market and there will be more established players. In this article we are going to see 12 unique business ideas that inspire creativity and make money. Unique Business Ideas Take The Business On The Road These ideas will result in increased or better earnings in the future. In today’s atmosphere there is no need to have a office setup (or building) to start a business. Hence, the people  can start their business with just zero investment. Particularly the service businesses are the best among the simplest and most creative small business ideas to launch. In other terms, the service businesses mainly depends on the market experience, ability, or labour rather than the commodities or items. The unique business ideas set new business up for excellent success. They combine compatible Ideas in new ways. It is good for a smooth business journey. This unique business ideas approach has benefits for both the business owners as well as customers. This process often costs less to start.  It has lower overhead expenses. It combine the compatible ideas in new ways. This process also makes any type of business super-scalable. The process of finding the right unique business ideas is a balancing act. The unique business idea should be different enough to stand out from the crowd. But at the same time that there should be enough market for the product or service. Unique Business Ideas approach is not  inventing a completely new thing from scratch. It is a process of using some tips on ways to turn any concept into a unique one. In this article we are going to see 12 unique business ideas that take the business on the road. Skill Set Is Very Important To Overcome The Upcoming Challenges & Achieve The Goal . Every type of business has its own advantages and its disadvantages.  The industrial people have to find out the best unique business ideas to make money. The industrial people should have a strong desire to enter and the skill set to achieve the goal. The industrial people should be self-assured enough to put their skills to use and overcome the upcoming challenges. In this article we are going to see 12 unique business ideas that are best for overcoming the upcoming challenges & achieve the goal . Combine Compatible Ideas In New Ways Stemistry is a combination of flower shop and coffee shop. By bringing these  flower shop and coffee shop concepts together, the revenue and the target audience can be expanded . One more similar example is a cat cafe.  People who are eager to have coffee and also love playing with pets can enjoy this at one place. You can take the same approach with other business ideas. It is a way to put a new spin on a familiar concept. And it can add profitability to a new idea that may take a while to gain traction otherwise. In this article we are going to see 12 unique business ideas that are best for compatible ideas in new ways. List Of Most Successful Small-Scale Business Ideas Some of the best 12 unique business ideas to get started are listed below. Online marketing firms Gym or Fitness Center – Health and fitness-related companies Industry for the Internet of Things (IoT) Tea Rooms / Cafe Parlor Food Truck Virtual interior design Event management Providing online education Aerial Photography Translation services Youtube Influencer App Development 1. Online Marketing Firms Online marketing firms provide services aimed at promoting products or services online. These companies utilize digital marketing channels such as

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Real estate Investment Process - Ponnusamy Karthik

Real Estate Investment Process – Best Guide In 2024

Today the fastest growing investment options in India are real estate investment options. In realestate investments, the possibility to multiply the money in a specific period of time with minimum risks is highly appreciable. The people feel real estate investments are the best investments for their money. The possibility to get manifolds on realestate investments is great. There are different types of Investment options are available in the real estate investment market. The people have to analyse the pros and cons of each best investment options in the real estate investment process.  The people can use a reputable internet source to find the preliminary information. The potential benefits and drawbacks of various real estate investment options are to be analysed. The high clarity about the return on investments and the proper workout with proper commutations is required for the analysis of best real estate investment decision. The best real estate investment options must generate lucrative returns in the long term and get more wealth to the people. The people have to select the best real estate investment option which suits very well in terms of  Financial objectives Period of investment Tolerable level of risk. Each investment option has its own set of guidelines, regulations and potential benefits. The proper analysis of pros and cons of various real estate investment options can help the people to feel more comfortable with their investment decision. The people can approach the financial advisor to guide and help to find out which is the best real estate investments option to meet the financial goals. The financial advisor helps the customer to choose the best one based on their requirements. And the best builder will guide the buyers for the proper selection of best areas for investments in the real estate investment process. Essential Factors of Real estate Investment Process This process considers The basic factors of the investment The economic factors The risk factors. The utilities The maintenance The insurance. The investment options, with properties which offers prime locations, desirable amenities, and competitive yields are great. Always the value of land will increase in the coming years. And there is no depreciation value for lands. Logical Search On Areas For Real estate Investment Process The people have to find out the areas which are selling much below the market value and also the areas which will sell much above the market value in future. Then select the areas which will fetch very good margin even in dull market situations. It is a must to do the analysis of the prices of the area for the past 10 years. And also, what it will be after 10 years from now. Do the forecast on the possibility of developments in the area. Forecast about the future living standards in the area. Possibility for corner plots in the area. The proper road connectivity to the area and perfect connectivity to all the important places. The possibility for IT sector and other industries existence in the area and the developments. Locational benefits of the area with all favourable surrounding areas. Care has to be taken to avoid agricultural lands, sloppy plots, and plots of irregular shapes. It will relieve the people from additional expenses. The proper check is to done to find whether the area is prone to severe cyclones, water logging flood situations at the time of natural calamities. The salty nature of the groundwater and the strength of soil are to be checked. The potential benefits and drawbacks of various real estate investment options are to be analysed. The proper analysis of pros and cons of various real estate investment options can help the people to feel more comfortable with their decision. Major Types of Real Estate Investment processes The major types of this Process are Residential real estate – Direct investment process Commercial real estate – Direct investment process Industrial real estate – Direct investment process Land real estate – Direct investment process REIGs – Investing in Established REIGs – Indirect investment process REITs – Investing in Established REITs – Indirect investment process Real estate crowdfunding – Indirect investment process Residential Real Estate Investment Process Flipping Houses – Flipping a house is the process of buying a house in need of structural improvements or cosmetic changes. And quickly finishing those improvements for a quick resale. By flipping houses, the people can earn money through rent. It is a steady cash flow. Renting Homes – The people can choose to invest by purchasing one or more rental properties. Then they find tenants to get regular income by monthly rents. Constructing Homes for Own Use – The people can construct home for their living purpose and save the money to be spend on home rent. It is a best opportunity to save the money on house rents. Commercial Real Estate Investment Process The commercial real estate investment process considers the factors such as Location Amenities Cost Evaluate different commercial properties to determine which one will be the most profitable in the long term. Cash flow income can also come from storage units, office or retail buildings. Industrial real estate investment process industrial real estate investment process gives the people the opportunities to engage with other businesses that are looking for solid, long-term bases for their operation purpose. Land Real estate Investment Process Always the value of land will increase in the coming years. And there is no depreciation value for lands. In Land real estate investments, the goal is to put money to work today so that the people can have more money in the future. The areas which are selling much below the market value and also the areas which will sell much above the market value in future are to be analysed. Then the people can select the areas which will fetch very good margin even in dull market situations. Investing in established REIGs The REIG is an real estate investment group. It is just like a mutual fund investment. People who don’t want to

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Fabian entrepreneurs - Ponnusamy Karthik

Fabian entrepreneurs: Meaning & Best Examples

Fabian Entrepreneurs are the people who are always very careful about their approaches. And they are more cautious in adopting any changes. They will not encourage sudden decisions and avoid sudden decisions. They keep themselves away from any innovations. And also changes that won’t fit their narrative.  They check the real possibility of success. Then only they use modern technology or innovations. And also that it would cost their organisation a great deal of money.  They prioritise stability and long-term sustainability over rapid growth. So they are also referred to as “old generation” business people. Fabian Entrepreneurs always adopt dubious approaches in implementing new technology. (into their working environment of the business). They always feel that they are not comfortable with new technology. And they a in implementing and using a new technology. They feel very comfortable with the current technology (Present Technology). And they use it for the one more step ahead of their rivals in the market. Fabian Entrepreneurs are very cautious and risk-averse, preferring gradual innovation. And they rely on proven methods. And thorough market research before making their strategic decisions. They won’t prefer the newest methods as much as they can since they don’t feel at ease using them. They are afraid to take chances that might have adverse effects on their business. They never make rapid decisions as contemporary business people. They want to have a clear understanding of new technology. And also its potential long-term applications. They check the feasibility. And then they will apply it.  Distinctive Characteristics of Fabian Entrepreneurs Cautious Approach and Risk Aversion They are always careful in their approach. They are afraid to take risks. And they are the risk-averse people. They adopt skepticism-based operating strategy. And attempt to take less risks. They prefer to grow their business at a slow pace. That is through small, calculated steps focusing on long-term gains. They avoid bold moves while minimizing risk. Fabian Entrepreneurs do extensive research and planning for rapid expansion. And also for investing significant capital. Risk mitigation is a major factor. (For their decision process). They are always willing to take moderate risks. These people focus on the potential profitability of the business. (with a calculated risk). Top priority for Stability and Gradual Growth They focus more on stability. They give top priority for stability. They stick to traditional methods. They always prefer gradual, sustainable growth over quick wins. They feel exponential growth is unstable and risky. They are patient enough to build a durable long-standing companies. And it is through a steady process. They feel rapid expansion is dangerous. And prefer to expand with care in a controlled manner. Building Strong Sustainable Businesses Fabian Entrepreneurs prefer consistent growth to form a strong sustainable business.  They focus on building firm businesses. Those businesses are capable enough to withstand the ups and downs of test time. They won’t prefer quick change in their organisation operations. They are quite sceptical.  They believe that going with the tried-and-true way is best. The more focus is on scalability, efficiency, and generating consistent profits over decades. Instead of growth for growth’s sake, they are more firm. Conservative Approach Fabian Entrepreneurs tend to be conservative and risk-averse in their strategies. The conservative approach of them has several advantages. They are well aware of the suitable situations. They can achieve results through these situations. They are experts in the effective utility of available resources. It helps them to achieve difficult goals. It is through a timely and transparent feedback mechanism. They adopt careful planning and analysis for resource allocation. They optimize return on investment from their financial, human and operational resources. They try their level best to maximize output. And do the impact with limited resources before seeking external funding sources. Patience for major innovations The Fabian entrepreneurs survive economic downturns and disruptions better than more aggressive firms. They respond to major innovations with patience. (in a gradual manner). They  adopt major innovations on an incremental basis only. Focus on innovations that offer clear, lower-risk benefits. They have a good amount of tolerance for ambiguity. They first try to understand the importance of innovation. Then approach it with caution and patience. They always avoid sweeping changes. And they avoid the first to jump on trends.  They finally incorporate modest innovations. And the ones which are once proven and beneficial for the long term. In-Depth Market Understanding Their caution translates into superior market intelligence. And increases the efficiency and productivity. Specific Benefits of Being a Fabian Entrepreneur Systematic methodical in their approach at every opportunity. That scepticism in certain situations helps them to avoid making a tons of errors. They first understand and they get a comprehensive picture of everything of a change. Then only they decide to adopt a change in business process/technology. These people are masters in using the present method. And they have been getting benefited from it. (masterful at using imitation investors). They are excellent at developing long-term plans and strategies. Shortcomings of a Fabian Entrepreneur They lag behind their rivals in the application of new ideas. They underutilize the most recent technology. And they loose a large share of its advantages. They are missing a tons of fantastic possibilities for faster growth. They suffer as a result of their pessimistic attitude. They keep them away from the speedy changing markets. Noteworthy Fabian Entrepreneurs Bill Gates Microsoft Bill Gates is a prime example of a Fabian Entrepreneur.  By cautious approach Bill Gates co-founded Microsoft.  Microsoft has become the world’s largest software company. Mark Zuckerberg Facebook The founder is also an example of a successful Entrepreneur. IBM Personal Computers IBM waited until the personal computer market was well-established by companies like Apple.  They take enough time to enter the personal computer market by launching the IBM PC. The IBM is a late entrant. But they finally won. And they become a strong brand. The Kodak Corporation The Kodak Corporation is a well-known illustration for Fabian entrepreneurship. The leading manufacturer of analogue cameras did not

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Types of Business Research - Ponnusamy karthik

Best Types of Business Research Methods -2024

Business research is very essential for a company to survive as well as to excel in the market. For the businesses to grow in terms of revenue, market share, and brand value, a proper application of this research is required. It is a process of gathering detailed information on all the areas of business for a research. The business research satisfies both the professional  purpose as well as commercial purpose of a company.  The research is done for the commercial purpose of using such information to maximize the sales and profit of the business. To make wise decisions about where the money can be spent to increase sales, profits, or market share. To maximise the opportunities and satisfy the business goals in a best way. This study helps the companies professional purpose of determining which product/service is most profitable or in demand in the market. This market knowledge will enable the company to select the best product/service. And also to make wise decisions to position the product/service at the right price in the market. The evaluations and conclusions can be done perfectly to acquire a larger market share. By proper application business research a company can understand the strengths, weaknesses, opportunities, and threats and do a perfect SWOT analysis. The companies can avoid their product failure. A company usually conduct this type of research to determine whether it can succeed in a new region, to understand its competitors in a new region, and select a marketing approach for a product. This research can be carried out by following the steps of  qualitative research methods or quantitative research methods. Today the customers tastes and preferences are changing at a breakneck speed. Day by day the competition is also getting tough. Types of business research. This type of research methods are grouped into two broad categories  Qualitative research In Qualitative type of business research non-numerical datas (e.g., text, video, or audio) are collected and analysed to understand concepts, opinions, or experiences. It can be used to get in-depth insights into a problem. And also to generate new ideas for research. Quantitative research The Quantitative type of business research is an data oriented research. Here the numerical datas are collected and analyzed. The statistical, mathematical and computational techniques can be applied. The statistical analysis can be done with the collected data. Survey type of business research method is the popular method to gather data. In these surveys, various survey questions are arrowed to a set of audiences through various medias like online polls, online surveys, questionnaires, e-mail and social media..etc. The higher rankings on search engines will enable the company to get more leads as well as increase its visibility. Most of the major corporations nowadays use this Survey research method to gather data and use it to understand the market and make appropriate business decisions. The datas can be used To find patterns and averages To make predictions To test causal relationships To generalize results to wider populations. There are three main types of business research. They are as below Exploratory research Descriptive research Causal business research Exploratory research It aims for clarity in a problem. The problems which are not clearly defined are targeted for better understanding. And it is mainly to have a better understanding of the existing research problem. But this research will not provide conclusive results. Descriptive research Descriptive type business research is an accurate and systematic research method. It provides accurate data and systematically describe a population, situation or a phenomenon. It can give the answers for what, where, when and how questions. But it cannot answer the why questions. It is more useful for the purpose of the investigation of one or more variables. It can use a wide variety of research methods. Causal research It is an causal-comparative research. The extent and nature of cause-and-effect relationships is identified in this type of research. And it is between two or more variables. This business research method is quite often used by the companies. Mainly to determine The impact of changes in products Features Service process on critical company metrics. Examples of Causal Research Testing the sales potential of new prices in the market. Tracking the ad effectiveness of a ad campaign in the market. Measuring the effects of a rebrand of a product in the market. Monitoring the performance of employees. Advantages of Business research Business research is an best tool to identify business opportunities and threats. This tool helps identify the problems. And this information can be used to make wise decisions. And also to tackle the issues appropriately. It helps to study customer’s behaviour in a better way. And this study can be used to communicate better with the customers or stakeholders. This research will help to minimize the risks and the uncertainties. (or the business research in advance) Effective planning for the investments and the expected financial outcomes can be done by using this research. This research can help to track business competition in the business sector. Business research can enable a company to make wise decisions about the total money to be spent. And also where to spend and how much to be spent. This research can help a company to stay updated with the market. (or up-to-date with the market) And the market trends. And it also helps to make appropriate innovations to stay ahead in the business game. It help the companies to avoid their product failure. It give the company an idea about the right time launch for a product. It will help the company to understand the brand value. And also to measure customer satisfaction. It is essential to continuously innovate the product to meet the changing customer demands. It will help the companies to study well in advance about the upcoming demand. And make supply at the right time well ahead of the competitors. A company can stay ahead of its competitors. Help companies to make wise decisions to ensure business success. Helps senior management to

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Service Marketing - Ponnusamy Karthik

Best Guide to Service Marketing in 2024

What Is Service Marketing Service is an intangible product. It is not at all a physical product and this product can’t be seen by customers. But it can be felt by the customers. Service Marketing is a specialized branch of marketing to promote and sell services. It concentrates on specific group of people. And it forms strategies to create Demand Communicate benefits Deliver exceptional customer service experiences. The service delivery is more complex than a physical product. This type of marketing excels in memorable services. A particular company can differ from other competitor companies in the market. service marketing is unique and it differs from the  product marketing. This new way of marketing has become very popular. It help the companies to promote their services in the market. It takes care of how a certain kind of service gets advertised in the market. All over the world this type of marketing is famous. The companies use it as an advertising technique to promote their services. A full fledged service team of a company has the specialized skills. They will  cover every aspect of the marketing needs. From the first planning stage to the final stage of putting strategies in action. And they analyze their success. It will increase the brand awareness. And position the company’s businesses as trusted ones in the market. It is very important for the growth of businesses.  The service marketing aims to persuade a customer. And make him to purchase.  And addresses their wants and needs. It involves strategies to Attract customers Engage customers Retain customers for services such as Hospitality Healthcare Consulting, and more. This type of marketing is a social proof to build trust and credibility. (customer reviews and testimonials). The commitment to quality and member satisfaction must be perfect. This type of service marketing can be used to generate qualified sales leads. The qualified sales leads can be converted into paying customers. And increase brand awareness and position the brand as a trusted one. Ultimately help the things to grow the businesses. This type of marketing will help the companies to build a strong brand reputation in the market. The companies will do this by promoting consistent and positive customer experiences. It encourages the satisfied customers to share their experiences. By leveraging the social proof, it is possible to build trust and credibility. (customer reviews and testimonials) The Primary Objectives Of Service Marketing Building trust Promoting customer satisfaction. Empowering service delivery personnel Establishing uniform processes The characteristics of service are Intangibility Inseparability Variability Since services are intangible, determining the value of services will be difficult. And also determining the quality of the services will be difficult. A company can deliver high-quality service by Understanding and meeting customer needs Ensuring accessibility Communicating value. Then the businesses can build Strong relationships Enhance customer satisfaction Achieve sustainable growth in the service industry. The Scope of Service Marketing This type of marketing typically covers Business to Consumer (B2C) services Business to Business (B2B) services. Telecommunications services Financial services All types of hospitality services. Tourism leisure services. Entertainment services. Car rental services Health care services. The services are given to customers as a commodity. The services can not be seen. But they are still sold to customers. And the services get promoted. Here the buyers purchase the attributes of the products. The attributes are converted into benefits. There is no product purchase. And it is only the purchase of the attributes of the products by the customers. The following are the main important aspects of service marketing Consider the needs Consider the benefits The Satisfaction of the consumers of the services. The Procedure For Service Marketing Research the demand for a particular service in a given area. Collect the demographic information of the market. Collect the financial data of the market. And other information to determine the size and potential of the market. Optimize the company’s website for SEO & usability. Collect the company’s reviews. Encourage the company’s word-of-mouth marketing. Invest the time for the company’s social media presence. Build the company’s email marketing list. Optimize the company’s Google Business Profile. Launch the company’s introductory offers, promotions, and special offers. The Parameters For Successful Service Marketing. The parameters for successful marketing are as below Understanding customer needs Establishing strong relationships Ensuring service quality Effective pricing Effective utilizing of digital marketing Effective utilizing of social media Considering the different lifestyles. Collecting and Updating the customer feedback Taking immediate actions on customer feedbacks to continuously improve the services and facilities. The above mentioned parameters are essential to reach the target audience. And also to engage with the target audience. The elements of a service system are very important. And needed for a successful implementation of service marketing. The elements of a service system are as below People Facilities Tools Computer programs These elements have a structure, a behaviour, and a purpose . The company’s people understand the customer’s needs. And tailor the services to meet those requirements in an excellent way. Their service should provide value, solve a problem, or fulfil a need of the customer. They ensure that the target customer expectations are met perfectly. This service attitude will enhance the customer satisfaction. Various factors like cost, competition, and perceived value are to be considered. Effective pricing strategies, such as Discounts Memberships Packages are essential to attract different customer segments. The pricing strategy should consider the affordability of all types of customer segments. The best price should reflect the service’s value. And also generate good revenue to the business. Service’s accessibility is very important. The proper selection of Physical locations Convenience of locations Ambience of locations Availability of Facilities matters in this type of  marketing. A user-friendly website or app is essential for online service marketing. The easy service’s accessibility and convenience enhances the customer experience and satisfaction. The nearness to near residential and commercial areas will be great. It will be convenient for people to visit before their work hours or after their work hours. And also

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Nature And Scope Of Business Economics - Ponnusamy Karthik

Nature And Scope Of Business Economics – 2024

What Is Business Economics Business Economics creates a striking good balance between boundless needs and restricted resources. It actually bridges the gap between the economic theories  and commercial practices. Business firms always concerned about producing maximum output in the most economical way. All type of business firms face both internal and external economic issues. It is essential to apply logic ideas, and analytical tools to make reasonable business decisions. Different economic theories are applicable to arrive the best business decisions. It is essential to analyze the factors required to make optimal decisions. (in all major aspects of business activity.) The analysis will help us to make the best decision possible. The economic theory’s analytical tools are combined with the most appropriate business policies. It actually deals with the Logic Ideas Analytical tools utilized to make reasonable business decisions. It is actually a field in applied economics. It uses economic theory and quantitative methods. It also  analyse the factors contributing to the relationships of firms with Labours Capital Product markets The proper application of Economic concepts Theories, Tools in the business decision making process is called business economics. Importance of Business economics It focus on the following important concepts Demand and Supply analyzis Short run cost Long run cost Law of Diminishing Marginal Utility. these concepts are essential in identifying and analyzing problems and finding solutions. Particularly to establish relationships between different economic factors, such as Income Profits Losses Market structure. The above are useful in guiding managers for effective decisions making. And also for running the business organization in a profitable manner The managers can make perfect measures. And the decision about how much of a product is in demand and how much of a product is to be supplied to match the demand. It will maintain perfect  Demand and Supply in the market. The scarcity can be avoided. Scope of Business Economics The scope is very wide. It takes into account the problems that a manager and the company faces. And provide appropriate solutions. Analyze the Current demand and Forecasting for the future demand. Here the buyer’s behaviour pattern plays an important role for the analysis. Demand Analysis  – understanding buyer behavior. It takes into account Buyer income Buyer behavior The relationship between a buyer and seller The possible number of buyers buying the product from the competitors In this Demand analysis The consumer’s income Tastes Preferences Price of the item  are considered. Based on the proper analysis, the estimated future demand for a product or servics will be carried out. Business economics studies The financial Organizational Market-related Environmental issues faced by corporations. It thoroughly analyze production factors, distribution, the concept of scarcity, and consumption. This forecasting allows the business firms to manufacture the requisite quantity of items. (at the appropriate time.) Resource Allocation It determine the optimum course of action for maximizing available resources. The sophisticated methods like linear programming will be used for this purpose. Production Analysis and Cost Analysis It will be helpful to select efficient means of generating the output. A correct technology will be selected for this purpose. A correct technology will be selected based on the results of the production analysis. Cost analysis is to be carried out to determine the behaviour of costs. (during the production period, and other times.) It will vary according to plant size variations. Inventory Management It guides to lower the expenses of Keeping raw materials Work in progress items Completed items inventories. And also it will help to recognize the best inventory rules that impact a company’s profitability. Profit Analysis Profit theories are used for calculating and controlling profits in businesses. The market circumstances, and the shift in prices are the major factors. They affect the profits of business firms. Nature of Business Economics Business Economics is a Science It utilize quantitative techniques and economic theory. It concentrates on focusing economic theories and instruments in real-world business settings. Particularly to support the organization and corporate decision-making. In the decision making process Mathematics Statistics Econometrics are also to be used. Business economics combines all these above mentioned in the decision analysis process. ( With economic theory.) Then develop methods that help all types of businesses to achieve their goals. Academic economists may act as consultants to business and government agencies. It is helpful for a forward planning by management. It concerns about the application of economic theory to business management. It channelize the economic concepts to the real business situations. It provides practical information for people who apply economics in their jobs. It gives importance to Marketplace analysis Fee tactics Production scheduling Funding selections Danger control. Companies can attain Sustainable growth Improve their competitiveness Make better decisions by the proper business economics application.  Particularly by utilizing analytical tools and economic principles. Organizational goals like Profit maximization Cost reduction Revenue optimization Market share expansion can be accomplished. Conclusion Business economics is helpful for a forward planning by management. It concerns about the application of economic theory to business management. It is actually a field in applied economics. It uses economic theory and quantitative methods to analyze the business enterprises It will help us to understand the best opportunities to be utilised and how to tackle the financial difficulties to be faced in the market. It is also essential for product research and development, marketing, purchase and resource allocation, and many other strategic decision-making strategies.

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Types of Company - Ponnusamy Karthik

Types of company in company law: A Comprehensive Guide (2024)

Types of Company A company is a business firm. It is established by a single person or a group of individuals.(Only an Indian citizen and an Indian resident can form 1 person company – it is newly introduced in the Companies Act 2013.) All companies rely on corporate law of its administration for financial liability and tax purposes. List Of Types of Company Government Companies Private Company Foreign Companies Associate company Charitable Companies (Section 8) Nidhi Companies Dormant Companies Public Financial Institutions One Person Company or OPC Government Companies In Government companies, more than 50% of share capital is held by either The central government, or By one or more state government, or Jointly by the central government and One or more state government. Private Company  A private company is an enterprise, Limits the authority to transfer its shares It must have at least 2 people, apart from the case of one person company. (OPC) The maximum number of its shareholders is restricted to 200 (excluding its employees) A limited company needs a minimum of three Directors. There is no restriction for the number of members (shareholders). The company can have as much  maximum number of members (shareholders) as possible. The present and former employees (who hold shares) are the members of a private company. It has more stringent and extensive compliance requirements. Private Limited Company is one of the types of company of day-by-day developing nature. It is further divided into three types on the basis of liabilities. Our Business Developments Limited company by shares It is the most common type of Private Limited Company. Here the company is having the liability of its members limited by the memorandum to the amount if any, unpaid on the shares respectively held by them. In this type of limited company, the liability of its members is restricted to the level of the nominal value of shares occupied by them. If the shareholders have paid the complete amount of their shares, then there is no liability on their side. (whatever may be the debts of the enterprise.) They need not pay a single rupee from their private property. This type of company is well known type in the market. Limited company by guarantee In these types of companies, the company is having the liability of its members limited by the memorandum to a particular amount.  In the event of  the company being wind-up, members may respectively undertake to contribute the particular amount to the assets of the company. Unlimited company Here the company is not having any limit on the liability of its members. Foreign Companies Foreign companies are the companies which conduct business in India using a place of business either by themselves or with some other company. These types of company can  incorporate outside India. Associate company Associate companies are the companies in which the other companies have significant influence. This “significant influence” amounts to ownership of at least 20% – 35% shares of the associate company. In these types of company, almost 35% of shares are held by another company. Charitable Companies (Section 8) These types of company are known for their charitable purposes. They don’t have any  profit motives. The charitable companies also do not earn profits. And  they do not pay any dividend to their members. These types of company are registered under Section 8 of Companies Act, 2013. They are well known as  Section 8 companies. It is one of the most popular forms of Non- Profit Organisations in India. Charitable companies main objective is to encourage the promotion of arts, science, culture, religion, education, sports, trade, commerce, etc. For the Section 8 company, the shares are not listed on stock exchanges.  Section 8 company prohibit the payment of any dividend to its members. To register a section 8 company in India an additional license is required. All other formalities are similar to the incorporation of other types of company. Nidhi Companies A Nidhi company collects deposits from members and uses them for their own benefits. The  activities of these type of company are oriented towards to promote the habits of thrift and saving amongst its members. Dormant Companies Dormant Companies are mainly for future projects. In these types of company significant accounting transactions will not happen. They have to carry out all compliances of regular companies. Public Financial Institutions Life Insurance Corporation, Unit Trust of India and other such companies are essentially government companies. These type of company are treated as public financial institutions. They conduct functions of public financing. One Person Company or OPC According to Sec.2 (62) of the Companies Act, 2013, ‘OPC company has only 1 person as a shareholder’. The Companies (Incorporation) Rule number 3, 2014 says that Only an Indian citizen and an Indian resident can form 1 person company. There is no need to have any minimum share capital. It’s paid-up share capital is not more than ₹ 50 Lakhs. Its maximum of aggregate annual turnover of 3 years does not cross ₹ 2 Crores. Only one member exists One Person Company (OPC) is an recent addition to the type of company. It is newly introduced in the Companies Act 2013. There is only one member as their sole shareholder.  It is to support entrepreneurs who, on their own, are capable of starting a venture. This OPC will allow entrepreneurs to create a single person economic entity. These types of company offers limited liability protection to its shareholders, continuity of business, and it is easy to incorporate.

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