Ponnusamy Karthik


Business Development Manager (BDM Full Form) - Ponnusamy Karthik

BDM Full Form – Business Development Manager (2024)

BDM Full Form The full form of BDM is “Business Development Manager.” A Business Development Manager is a professional responsible for identifying business growth opportunities, building and maintaining client relationships, and driving revenue growth within an organization. Their role often involves market research, strategic planning, sales, and negotiations. Running a successful business is quite challenging. There are a lot of activities to be coordinated for the success of a business. Business development manager (BDM) plays an important role in the success of a company. The BDM job is quite challenging. The BDM play a vital role in any organisation. Every major industry, including Construction IT staffing Cybersecurity Financial services E-commerce Healthcare and many others, has a full-fledged business development management team with a business development manager. Business development manager develops the business of an organization by enhancing strategic planning and positioning the business in the appropriate markets. It should be effective and reach across all areas of the business. He has to cover all areas of the business. The BDM has to move with the people from the top of the sales funnel to the end customer. The BDM builds a good reputation in the appropriate markets. The growth of an organization depends well on the excellent Business development strategy and its pitching. Importance Of Business Development Strategy An excellent business development strategy is very essential for Increasing revenue. Increasing Profitability. Increasing Business growth               1.Perfect Strategic planning               2.Co-ordinating sales management               3.Builds business relationships with potential customers Increasing Expansion possibilities.               1.Prospecting new clients               2.Expanding the business to new markets.               3.Building strategic partnerships. A best business development strategy will focus on financial gain Tasks and responsibilities of A Business Development Manager The Business development process is a combination of Ideas Iinitiatives Activities that enhance the scope of any business. It will vary depending on the nature of the company and the industry. The business development manager is taking a business to newer heights. It is his core responsibility. It involves Constant updating about the changes in the market. The data of the           1.Latest industry developments           2.Market positioning of corporate competitors Determining proper ways to attract target customers. Identifying and preparing long-term strategies through market studies and customer relations. Preparing and Discussing effective promotional strategies and activities with the marketing department Finding potential business opportunities to foster growth and profitability Identifying and gaining new customers Implementing excellent negotiation skills and project management skills. Developing and boosting relationships with key customer accounts Arranging business development meetings with prospective clients Training members of the team by arranging both              1.External training              2.Internal training. Business Development Manager Requirements Very Good proficiency in English. In case of dealing with overseas clients, the ability to speak a foreign language is an asset. Excellent Communication skills. The capability to communicate well with a variety of professionals and business owners. An excellent telephone manner is essential for communication with customers and business associates. Good verbal and written communication skills are required to send and receive messages. Excellent Negotiation skills. Business development manager must negotiate pricing with customers, and suppliers. They should convince other professionals and persuade them. The Ability to build rapport. The BDM should have good interpersonal skills. It is essential to build working relationships with different types of professionals. The BDM must be good enough to gain people’s confidence Good analytical and problem-solving skills. It will help them to identify problems in business operations. Then try to eliminate those problems through effective planning. Perfect Time management and planning skills are essential. They will help to make fast solutions that are feasible to implement. Flexibility is required to adapt to changing circumstances. It will help to find creative solutions to new problems. Strategic thinking is essential for both long-term and short-term contexts. B.A.,/B.A.,/B.Sc in business administration, sales or respective relevant fields. Other relevant subjects include Accountancy Economics Finance International relations Marketing. Excellent proficiency in MS Office and CRM software (e.g. Salesforce). Computer skills are essential for analysis, research and communication. The use of spreadsheets is required. Proven excellent working experience as a               1.Business development manager               2.Sales executive or a relevant role. Very good proven sales track record with experience in customer support is a plus               1.Ability to understand  the company’s product offerings,               2.Analyse the competitors in the industry         and its standing in the market. Capacity for setting goals and structuring plans for business and revenue growth Efficiency to Collaborate with the sales team to ensure high-quality prospects in the customer pipeline Excellency in monitoring client needs and the company’s ability to fulfil them. (Ability to assess client needs as well as the company’s ability to meet those needs) Ability to prepare status reports on targets and following up with new leads generated by the sales team Capacity for formulating quotes and proposals for prospective clients Capacity to identify leads and making proper pitching through              1.Cold calling prospective clients              2.Networking at trade shows              3.Following referrals generated by the sales team Positive attitude with the ability to accept rejection with grace. They should handle each “no situation” as putting them a step closer to a “yes situation.” Capability of preparing perfect status reports on goals. And also keeping records of sales, revenue, invoices etc. Tenacity to meet and exceed targets Available Choices For Business Development Managers A Business development Manager can choose a particular type of business and specialise himself. The most available choices are listed as Manufacturing Business Construction Business Telecommunications Business Education Business Finance Business Healthcare Business IT Business Daily Duties of a Business Development Manager Some of the daily duties of a business development manager are Attending conferences and meetings to build business strategies Providing the training to the team to strengthen their skills. And also to improve the capabilities of the workforce Researching and selecting prospective clients in targeted markets. He pursues leads and facilitates successful alliances Providing proper guidance and collaborating with design and sales teams. It will

High Profit Low Investment Business Ideas - Ponnusamy Karthik

High Profit Low Investment Business Ideas in India (2024)

There is no perfect formula for starting Low Investment Business Ideas. The low-investment businesses does not require much startup capital for investment purpose. If our goal is to take minimum risks, then it is ideal to start low investment businesses. It is best to start in a small set up and keep our expenses very low. A low level of risk is associated with it. The logic is we should get reasonable multifold benefits with minimum efforts. That is the reasonable level of profitability. The state government has introduced different government schemes for new businesses. It is mainly to attract and encourage the new business  investments. While choosing a business, do the self analysis of our skills, our interests, and experience in that particular business. Then do the market demand and competition analysis for that selected  business. Do proper market research  to understand the target audience, potential profitability, and growth prospects in our selected area. Major Advantages Of Low Investment Business ideas The space requirement can be reduced as much as possible. By reducing our space requirement, we can avoid a reasonable amount of money to get blocked in space investment. At the same time we can use this saved amount for other business developmental activities. We can spend limited amount of money on Manpower. We can give enough training and manage the business with limited number of people. The capital requirement of Low Investment Business can range from a few thousand to lakhs of rupees. It varies depending on the type and scale of the Low Investment Business Ideas. We can run the small setup with a limited amount of supervision and regulation efforts. Minimal organisation structure requires minimum infrastructure facilities. So, we can save the money to be spend on infrastructure facilities. We can enjoy the very low expenses and multifold benefits. Prior experience is not required. If we have the prior experience, it can be advantageous. Above all the Low Investment Business Ideas involve minimum risks. Identifying The Best Low Investment Businesses There are plenty of opportunities for low investment business ideas. The best choice will depend on our interest, our skill, our financial capability and the probability of risk factors. Some of the opportunities are listed as below Travel and Tour Agency Travel and Tour Agency is an interesting industry.  A  travel agent do bookings and reservations. Chennai is always famous for travel and tourism in India. The Chennai got many tourist destinations. The travellers have the most popular heritage places and Chennai’s stunning coastline to see and explore. The Chennai attract both domestic and international tourists. The Travel Agency can offer customised packages with guided tours, travel and accommodation to provide customers with an immersive experience. This is definitely an interesting industry where you have the chance to meet a lot of people. Travel and Tour Agency is one of the best Low Investment Business Ideas as tourism never dies in the World. Modern GYM Centre A small setup of GYM with limited number of  modern GYM equipments is an very good idea. In today’s world the awareness of physical fitness is great. The people are willing to spend money to get proper physical fitness. Nowadays the people have developed the habit of visiting the GYM Centre regularly. Running a modern GYM Centre is one of the excellent Low Investment Business Ideas. More care has to be taken to select the best areas. Food Truck Business Food truck is a portable restaurant that can be driven throughout a city. Food trucks are becoming very popular and trendy in large cities all over India. Preparing, serving and selling food happens in a large vehicle equipped with a kitchen. The mobility nature of food trucks are very useful to relocate food selling places. It is according to shift in demand of food areas. It is an extremely cost-effective way to enter the restaurant industry. There is no need for substantial startup costs. Food trucks offers a variety of food options such as sandwiches, burgers, dosas, and other popular dishes. It attracts more customers. Food Truck business is one of the most profitable Low Investment Business Ideas in the modern world. Catering Business If we have very good cooking skills, then we can start catering business from home or at a rented place. Catering to limited number of selective list of people By doing the catering from home, we can cater to limited number of selective list of people regularly. Here no extra manpower and other facilities are required. We can manage with the available facilities with limited manpower. Catering for whomever approaches By doing the catering from a rented place,we can cater for whomever approaches. Here we can employ a  talented chef who makes the most delicious local food. Then we can give the people what they are looking for. We can take orders for a wide range of social gatherings, weddings, small birthday parties and small business events. There is always a great demand for various cuisines ranging from traditional to international. Sufficient Equipment inventory and skill sets are necessary. Weddings, Small birthday parties and Small business events happens all over the year. So the Catering business is one of the all time profitable Low Investment Business Ideas in the society. Event Management Event Management is organising parties, decorating places and managing things. The Event Management  handles projects such as a meeting, convention, tradeshow, ceremony, team-building activity, party, or rituals. Today, the city people love celebrating birthday parties and every occasion in a special and extravagant manner. One can try this field as a Low Investment Business Ideas by organizing small events like birthday parties, anniversaries, and dinners. Then they can gradually expand to larger ones like weddings and corporate gatherings. The event management industry is booming in creating memorable experiences. Customers appreciate the skill set of the  Event planners. The positive word of mouth of happy customers will get good orders from other people. ‍ This event management business  presents a fantastic opportunity for

Importance of sustainable development in 2024 - Ponnusamy Karthik

Importance of sustainable development in 2024

The total scenero in the real estate sector is getting changed in the last 5 years. It is due to lot of day-by-day developments. Family factors and social factors impact are great in the purchase decision. They create a harmonious and enduring relationship between humanity and the natural world. The people give more weightage to the importance of Sustainable development. Sustainable development is very important concept for Good Health. And also for the well-being of our planet. It ensures healthy lives as well as promotes the well-being of our future generations. Sustainability means meeting the needs of today’s. At the same time without compromising the needs of future generations.,   Sustainable development is a long-term perspective. The importance of Sustainable development is for the quality life of people. It protects the natural resources and avoids environmental degradation. Importance of sustainable development Supports the well-being of individuals and communities. Minimizes the depletion of natural resources. Promotes a better economy with little waste and proper checks on pollution levels. Prevents Global warming. Maintains the ecological balance Prevents degradation of the environment Protect the environment. Prevents overexploitation of resources. Strengthen community bonds Provide hope for a better future. improves the quality of human life. The importance of Sustainable development is retaining the environment properly. And the future generation are able to meet their own demands. Better survival of our societies in a well planned sustainable world Sustainable development promote strategies Meet human needs Avoid the exhausting natural resources (or) Avoid environmental degradation. The importance of Sustainable development encourage a perfect today’s life. It also enhance a better life of tomorrow. The people can enjoy the present needs . At the sametime without compromising the chances for future generations.  Essential steps required for Sustainable development Planting trees to help protect the environment. Life on land gets improved. (Advocate for Conservation of land and water) Stopping the useage of plastic bags to keep the oceans clean. Life below water gets balanced. Practicing Waste Reduction and Recycling Adapting Crop rotation and Supporting Sustainable Agriculture. Developing Wind energies. Developing Solar energies. Doing Sustainable construction. Using efficient water fixtures. Cultivating Green spaces. Retaining Sustainable forestries. Encouraging companies to focus on reducing their carbon footprints. And also packaging waste, water usage, and other damage to the environment. Embracing Renewable Energy Educating and spreading Awareness. The importance of Sustainable development enhances the Environmental qualities. Environmental qualities such as Cleanliness Pollution Avoiding crime. The importance of Sustainable development is realized for Structural characteristics. The Structural characteristics Building age Square feet Garage space Sustainability is an act of facing current and future global environment challenges and also other challenges. A Balance Between Man and Nature As Well As Economy. Sustainable development create a balance between the economic, environmental and social needs. The importance of Sustainable development is preserving the environment, and natural resources along with a balanced social and economic equality . The positive externalities required are the areas with Green spaces and anthropic lakes The proximity to the public transport The proximity to the employment The proximity to the educational institutions and commercial areas. Through The importance of Sustainable development humanity can improve the quality of life for all people, now and then into the future. The importance of Sustainable development beters the standards of living By preserving human health By maintaining the environment By using available resources well By progressing long-term economic competitiveness. The Challenges To Be Overcomed By Sustainable Development The negative externalities come from the noise in the air traffic rail, road and air , the crime in the area. The environmental hazards – proximity to hazordous lands, places. Political instability within the Country and also between nations. It occurs due to conflicts. Poor Infrastructure facilities. High level of poverty. High level of unemployment. Poor Economic Growth Unpredictable Climatic changes. Sustainable Development Gets Higher Recognition And Higher Return On Investment The properties with good environmental features have higher recognition in society. They fetch higher economic returns. The more inclination towards The green house Focus on eco-friendly Energy-reduction features are essential. A home that is situated in a good neighbour hood would be highly preferable. The households are willing to pay more for the houses with good indoor and outdoor environment qualities. The importance of Sustainable development is realized to upgrade the places. And the residents live together for a common interest. The house builders are forced to design and enhance the relaxation. The gardens and play area for supporting social sustainability and social purposes. The new technologies and innovations towards sustainability are good. The occupants want both the environmental and community benefits. It is always better to choose an ideal neighbour hood with proximity to simple public transportation based on your daily routine employment location the necessity for decent schools for children. The people prefer the sustainable management of the building environment in the form of kitchen’s waste treatment system use of energy-saving lamps the building with waste sorting. The buyers realized the importance of Sustainable development. They prefer to purchase those apartments and villas of effective waste management facility. That have a good structure or appearance , that have high security, that have individual parking space, that have a compound wall, that have a good space for gardening and that have a good play area for children. The house builders have to enhance the sense of togetherness among the people improve their social well-being through an effective neighbhour hood. The people realized the importance of Sustainable development. There is an growing willingness to pay for the houses in sustainable neighbhourhood. Nowadays the house builders realized the importance of Sustainable development. They design houses for sustainable living in tandem with the government’s efforts to “ go green “. CONCLUSION Through Sustainable development, humanity can improve the quality of life. For all people, now and then into the future. Provide the future generations with healthy, strong, and vibrant global communities. Protect and enhance the natural environment. By minimizing pollution and waste, also works towards reducing the global carbon footprint.

The Best 13 Business Ideas for Students in 2024 - Ponnusamy Karthik

The Best 13 Business Ideas for Students in 2024

The current world provides unprecedented opportunities for students, to explore. And these opportunities motivate their young mind for their interested ventures. The interested students are capable enough to get/stay organized. They can balance their time for both study and business. They enjoy flexibility of creating a convenient work schedule. There is no need to compromise their studies. And also there is no necessity for more involvement in business. There are surplus business ideas for students are available in the modern world. Selection and Pursuing Business Ideas for Students Selecting the right business ideas for students The first step involves finding the right business idea based on the interests. Choosing a profitable business is very challenging with unlimited opportunities. There are a lot of innovative business ideas for students. And also there are lot of local businesses that can be selected on social media platforms. Follow the Passion & Market needs Be particular about the business ideas that they are excited and passionate about. The level of passion will enhance the dedication. It will automatically make the students to provide the time and necessary efforts.  Then it will become a profitable, sustainable startup. Be clear about market trends. And stay informed about market trends. Both are essential for selected business ideas for students. Pull out hidden set of skills It is a chance to build a strong foundation early on and capitalize on the existing knowledge. The students can pull out their hidden set of skills Total Budget costs and Financial Back-up Here the capital is not a limitation. Actually they are inexpensive and simple to implement the business ideas for students. Anyhow the idea of the total startup costs and financial back-up is necessary. Proper Time Dedication The amount of time that can allocated to their business ideas for students is important. The main advantage is time flexibility. They can work on during their spare moments. The Best Favourable List of Business Ideas For Students The internet has removed many barriers. They encourage students to start businesses. The early year’s of Internet have legal, financial, or knowledge restrictions. All are removed. Now the internet offers many good business ideas for students. Digital Marketing Services There is phenomenal growth and scope in Digital marketing.  It has grown a lot in the last decade, with the emergence of eCommerce and online businesses. The businesses that are not yet get digitalized themself suffers a lot. They are missing a huge percentage of clients. The businesses ignored working on their internet profile are now looking for help. They need their digital marketing strategies. Students can approach those business owners. And provide them solutions. They could help them with local SEO, and Social media management. And also help them in Google Ads/Facebook Ads campaigns, and offer other strategies. Social Media Management Business people do not have the time to handle their business on social media platforms. They seek to outsource the task. As a social media manager, the students can manage their client’s social media networks. And develop sales-boosting methods. They can also provide content production, publishing, interaction, and analytics services. It is one of the best business ideas for students. Transcription Services Nowadays Transcription services are very much needed in all kinds of fields. Particularly for law, medicine, and businesses. This job doesn’t requires either fixed hours or many skills. And also there are many forms of transcription. They include video podcasts and recorded lectures. The students can select the best business ideas for students. (that interests and suits them). No special formal training required to do transcription services. Good listening abilities Great knowledge of English grammar rules Fast typing skills are the perfect combination required for high-quality works. Translation Services Translation services require to be bilingual in both languages. they should know the grammar rules of the  both languages. Highly profitable and essential businesses may not offer translation work to students. But basic and least important translation works will be offered to students.  Students can prefer translating work of lectures, books, and articles for professors. This is one of the best business ideas for students in this generation. Youtuber The students can enjoy and make videos on a niche. They can make money through ads and sponsorships. It is one of the great business ideas for students. But becoming a well-known YouTuber is not an easy job. The students can not expect overnight success. but they should keep going for some time, then they will see amazing results. Graphic Designer Graphic Designing business is currently in high demand. It is one of the great business ideas/great options for students. The students may provide design services to Companies People who want logos, Flyers Brochures Social media graphics, Other design materials. It is advisable to the students to create a portfolio of their design work first. Then they have to develop a website or social media presence to exhibit their work. Freelance Content Writing The students can start a freelance content writing business. They should have have great writing talents. They may provide their skills to Companies Websites People in need of high-quality material. The students can consider Blog postings Articles Product descriptions Social media posts Copywriting options. They have to construct a portfolio of their writing examples. they have to define their price, and establish a brand identity. They can collect clients through online job portals like Linkedin Social media, Cold outreach. Ebook Writing Today, we can get almost everything virtually — even publishing a book. Ebooks always provide an alternative to traditional publishing.  Ebooks are cheaper for both authors and readers.  Ebooks are always better than paper books. Students with excellent writing experience and a topic idea for ebook can prefer this job. They have to choose to write a novel or a cookbook. The ebook market provides a huge profit potential. It requires minimal startup and overhead costs. Affiliate Marketing As an affiliate marketer, the students can make money by promoting products and services through the website or other online platforms.

Top 6 Best startups in india - Ponnusamy Karthik

Top 6 Best startups in india

Swiggy – Best food delivery startups in india The successful food delivery startup Swiggy is the one of the best startups in india. It’s headquarters is located in Bangalore, India. Swiggy started out as a small food delivery startup in 2014. It has now grown into one of the largest food delivery companies in India. It has a presence in over 500 cities and towns in India. It has grown over 5,000,000 app installations. Swiggy is a common household for anyone who wants to order food online in India. Swiggy’s main objective is to integrate with restaurant partners and provide an optimal experience to customers. The uniqueness of Swiggy is that there is no minimum order policy. It is Swiggy’s unique selling point. It allows the users to pay delivery fee and get food delivered even if it costs only Rs 50. Users need not worry about the cost of food items. Swiggy’s target demographic constitutes college students to young working professionals of 18-35 years age group . Swiggy maintain good customer relationships. Swiggy collects the commission on orders which are higher than a certain amount from the restaurant. The Strength and competitive advantage Swiggy excels in delivery speed and maintain swift delivery. Zomato shines in food research,restaurant discovery and table booking with reviews. It has its own good tracking system to enhance the delivery. The delivery boys use mobile phones for fast delivery. It’s focus on customer service with innovative approach  is great. Swiggy uses combinatorial reinforcement learning algorithms to assign multiple orders to a single delivery executive based on the location. Swiggy excels in delivery speed and maintain swift delivery. Zomato shines in food research,restaurant discovery and table booking with reviews. It has its own good tracking system to enhance the delivery. The delivery boys use mobile phones for fast delivery. This successful startups in India focus on customer service with innovative approach. Swiggy uses combinatorial reinforcement learning algorithms to assign multiple orders to a single delivery executive based on the location. This best startups in India also concentrate on customers who prefer groceries through Instamart. Swiggy is very swift to adapt to changing market conditions and it is one of the Top startups in India. Swiggy’s membership program called Swiggy One Lite is a very attractive program.  The members can enjoy benefits such as Free deliveries Exclusive offers Discount offers on food, grocery, and pick-up and drop services for three months for just Rs 99. PhonePe – Best fintech startups in India. PhonePe is the best and the most valuable fintech startups in India. PhonePe is very successful startups in india and it is accessible in 11 Indian languages. The  ex-Flipkart employees Sameer Nigam, Rahul Chari, and Burzin founded  in 2015. Their vision is to simplifying transactions and making quick financial services accessible to all. PhonePe has 400 million registered users in  the Indian market. And now more than one in four Indians are using PhonePe. PhonePe gives various payment options to its users through its  Secure Payment System. Hence, the users don’t need to pay with their bank account or debit/credit card.  Here the consumers get a seamless and secure option to make transactions directly from their bank accounts by connecting with UPI. It creates long-term value by building simple, reliable, and value-additive solutions. This best startups in India helps online consumers the benefit of a digital wallet to make payments fast. It actually help users to perform various financial transactions such as Sending and receiving money. Recharging mobile DTH services Topping up data cards Making utility payments, bill payments, and online shopping Conducting in-store payments. Users can add multiple bank accounts to their PhonePe account. It integrates with a number of popular Indian banks and provides users with easy access to their bank accounts. Users can manage all of their bank accounts on the app. provides online mobile recharge services (Prepaid and Postpaid) to mobile users. Offer other services like insurance, gold purchases, and mutual fund investments PhonePe rewards scratch card to its users whenever they make a transaction. PhonePe’s effective marketing strategy PhonePe use the  effective marketing strategy of capturing the interest of the young in Bangalore via its strategic marketing approaches such as Influencer partnerships User-friendly app interfaces Social media advertising. Top 7 competitors of PhonePe are Mswipe BharatPe CheQ Paytm Amazon Pay. PayKey Google Yes Bank (@ybl) ICICI Bank (@ibl) Axis Bank (@axl) are the partner banks of PhonePe. PhonePe is not dominating UPI. It has become the market leader with a 50% market share, edging past Google Pay. PhonePe’s total payments volume crossed US$1 trillion. Digit Insurance – Best insurtech startups in India The low penetration of general insurance in India gave  enough place for Go Digit Insurance to capitalise with its digital- insurance approach. The best insurtech start-up Digit Insurance is an successful Indian start-up. It makes insurance a simpler and faster experience for customers. Digit Insurance is making waves in the Indian marketplace.  It is very effective for all types of people in India. The Insurance Cover is offered for travel, mobile phones, bikes, cars and homes. It plans to expand into the health insurance market too. Mr Goyal founded Digit insurance in 2016. He  received regulatory approval from the Indian government’s Insurance Regulatory and Development Authority (IRDA) in September 2017. The Digit Insurance net worth is currently $3.54 bn. Mr Goyal executed his vision of a simple and fast insurance process. He decided the digital channel as a way of doing this process. Then he started Go Digit General Insurance.  Initially as a subsidiary of a separate consultancy venture with FairFax Financial Holdings, called Go Digit Infoworks Services. The subsidiary later became known as Digit Insurance company. Digit Insurance strategy Digit Insurance business strategy is a best one. It involves creating beneficial partnerships with companies. And integrate with them to provide insurance alongside products. Digit Insurance created beneficial partnerships with around 1,500 companies.  It includes international e-commerce powerhouse Amazon and Flipkart, another e-commerce site operating within India.

Business Motivational Speaker in India - Ponnusamy Karthik

Top 10 Business Motivational Speaker in India

List of 10 Best Motivational speaker in india Vivek Bindra. Shiv Khera Ponnusamy Karthik Shalini Saraswathi Sandeep Maheshwari Sudha Murty Bharathy Bhaskar Gopinath Chandran Naina Lal Kidwai Akash Gautam Vivek Bindra Vivek Bindra Dr. Vivek Bindra is an internationally renowned motivational speaker. He is also a business coach, international corporate trainer, and entrepreneur. Dr. Vivek Bindra recently received Asia’s No.1 Motivational Speaker Award. He is an excellent no.1 motivational speaker in India. He lost his father at the age of 2.5 years and faced many adversities in his life. Dr. Bindra is a self-made man. Vivek launched his YouTube channel in 2013. It became one of the most popular channels in India. He used his YouTube channel to share his knowledge. It inspired people to achieve their dreams.  He covered a range of topics. It includes business strategies, leadership, motivation, and personal development in his videos. He has 11 million subscribers to his YouTube channel. His YouTube channel had very good following. Dr. Vivek Bindra founded the Bada Business. He is the CEO of this company. His Business company provides leadership consultancy and advises tycoon Indian and international businessmen. He got very good recognition as a best motivational speaker in India. Dr. Bindra authored at least 10 Motivational Books. Leadership Development content of these books helped people all around the globe. He regularly upload these contents and case studies on his YouTube channel. It is free to be seen. Dr. Vivek Bindra received 11 world records. They include 9 Guinness World Records in various categories Shiv Khera Shiv Khera Shiv Khera is a best motivational speaker in India. He is an author, educator, business consultant  and also a  successful entrepreneur. He had sound knowledge and experience in the field of entrepreneurship. He built several successful businesses. Shiv Khera initially worked as a car washer, and a life insurance agent. Then become a motivational speaker in india. Shiv Khera inspired and motivated millions of people across the country. He helped people to realize their full potential, and achieve their goals. His motivational speeches bring about a positive change in people’s lives. His motivational speeches are very simple, yet powerful.  They motivate people to take action toward achieving their goals. They are always top-rated. It is due to his dynamic speaking style. He uses proper quotes from real-life examples. (to explain his points). It makes his speeches very much relatable to the audience. And also makes the people to accept as an excellent motivational speaker in India. Shiv Khera authored various best-selling books. His  ‘You Can Win’ sold over 4 million copies in 21 languages. It is a great source of inspiration for millions of people across the globe. Ponnusamy Karthik Ponnusamy Karthik Mr. A. Ponnusamy Karthik is an excellent motivational speaker in India. He propagates great ideas to inspire society on You tube. His life itself is a treasure trove of inspiration. It is very worthy for the growing generations. He inspires the youth that “youth can change the world”. Chairman Mr. A. Ponnusamy Karthik always strives to be a pioneer in the real estate industry. He covers all the categories of society with his valuable speeches. All are worthy topics with real life experiences. It makes people to run their life and business in a right and successful path. People accept him as a realistic motivational speaker in India. Mr. A. Ponnusamy Karthik is the Chairman of the NFBD Group Pvt Ltd., The  Company is established in 2016. His hard work has earned him a reputation in the market. NFBD become a brand of trustworthiness for customers in and around Guduvanchery, Chennai. The company has successfully completed more than 600 projects across Chennai. It has grown to handle multiple projects simultaneously. This NFBD group has spread its wings in various businesses. NFBD is doing import and export business and investor and business development analyst. He started real estate business in a simple way with a small team of 5 like-minded professionals. With a small investment he achieved a good success. He overcomes insurmountable obstacles and contradictions in his path. NFBD Group Private Limited has its registered office at Guduvanchery, Chennai. This NFBD team consists of a dedicated team of Telecallers Marketing Executives Field Workers SEO team professionals. NFBD Group Private Limited follows the 100% process of “Your Satisfaction is Ours” and provides 100% customer satisfaction. This NFBD group has distinguished itself from the rest of the real estate industry. NFBD’s ideas, approach, and innovation are unique.. Shalini Saraswathi Shalini Saraswathi In 2013, Engineer Shalini Saraswathi lost her both legs, and hands, to a rare bacterial infection. At that time Shalini drew on courage that only a true fighter could access.  Shalini tried all possibilities to get back on her feet. She got success with the help of prosthetic legs.   Shalini  continued the regular fighting. Finally she was able to walk for the first time in December 2014. She is one of the best motivational speaker in India. Shalini narrates her harrowing experiences and life-changing events that she battled through. It makes the audience to realize that while you may feel that all is lost and that the power of hope will win. We should learn to dig deep and find that extra something, to find the determination and succeed. People feel the real density of best motivational speaker in India. She completed the TCS 10K marathon in 2016, in 2 hours and 3 seconds.  And then again with a timing of 1 hour and 35 minutes in 2017. Now Shalini is a professional athlete. She won 100 meters sprinter. Shalini got third in the National’s last year. She received the “Iconic Woman Award”. The award was presented by the Ladies’ Wing of the IMC Chamber of Commerce. She got the “Rashtriya Swayam Siddha Samman” award from the JSPL Group. She received the “Kittur Rani Chennamma Award”.  The award was presented by the Women & Child Development Department, Government of Karnataka. She give speeches to audiences at a host of

Top 5 Main Functions of Management - Ponnusamy Karthik

Top 5 Basic Functions of Management: A Simple Guide

What Are the Main Functions of Management? Functions of management are the basic tasks managers do to run a business smoothly. These functions include planning, organizing, leading, controlling and Coordinating. Planning sets goals, like making a roadmap. organizing, arranging resources, leading motivates employees, and controlling ensures things are on track. Together, they help businesses achieve success. Now, management might sound like a big, scary word, but it’s actually just a fancy way of saying how people in charge get things done. Here are the 5 main functions of management, Planning Organizing Leading Controlling Coordinating Your Guide to The Functions of Management: 1. Planning: Think of planning as making a roadmap for your journey. Just like you plan your route before a trip, managers plan how to achieve their goals. They set objectives, determine the steps needed to reach them, and decide on the resources required. 2. Organizing: Imagine organizing your room. You put things where they belong so you can find them easily. Managers put things in order, like sorting out who does what, how much money is needed, and what equipment is necessary to get the job done well. It’s a bit like forming a team for a project, giving out jobs, and setting up a system to work smoothly. 3. Leading: Leading is like being the captain of a sports team. You motivate and guide your teammates to win the game. Managers inspire and influence their employees to work towards the common goals. They provide direction, support, and encouragement to bring out the best in their team. 4. Controlling Controlling is similar to checking the scoreboard during a game. You monitor progress to see if you’re on track to win. Managers check if work is going as planned. If it’s not, they figure out what’s going wrong and fix it. It’s like making sure everything stays on track and making changes if needed. 5. Coordinating Coordinating is like conducting an orchestra. You synchronize different instruments to create beautiful music. Managers make sure everyone in the team is working together smoothly towards the same goals. It’s like making sure everyone is on the same page and working in sync. It involves communication, collaboration, and teamwork to achieve success. So, there you have it! The functions of management aren’t so complicated after all. It’s all about planning, organizing, leading, and controlling to make sure things run smoothly. Whether you’re managing a team, a project, or even just your own tasks, understanding these functions can help you be more effective. Understanding the Nature of Management: Have you ever wondered how businesses are run? Well, functions of management plays a big role in making sure everything runs smoothly. Let’s dive into the nature of management and what it’s all about. 1. Management is Everywhere First things first, management isn’t just for big companies. Even small groups or families use management in their daily lives. It’s all about getting things done efficiently, whether it’s at work, school, or home. 2. Getting Things Done Management is like being the Boss of a ship. You’re in charge of steering it in the right direction. Managers set goals, make plans, and organize resources to achieve them. Think of it as plotting a course on a map and making sure everyone knows where they’re headed. 3. People Matter While plans and resources are important, management is also about working with people. Managers need to lead and motivate their team members. It’s like being a coach, cheering everyone on to do their best. 4. Adapting to Change The world is always changing, and management needs to adapt. Managers need to be flexible and ready to adjust plans when needed. It’s like changing course when the wind shifts – you still want to reach your destination, but you might need to take a different route. 5. Keeping Things in Check Lastly, functions of management involves keeping things under control. This means making sure everything is going according to plan and fixing any problems that pop up along the way. It’s like making sure all the pieces of a puzzle fit together ideally. Management means doing things well with others, adjusting to changes, and keeping order. Whether it’s a big company or a group project, knowing how to manage can make you successful. So, Nature of management can help you succeed. Functions of Financial Management: Ever wondered how businesses handle their money? That’s where financial management comes in! Let’s break down the functions of financial management in simple terms. 1. Budgeting Imagine you have a set amount of money for the week. Budgeting is like planning how you’ll spend it. Businesses do this too, but on a larger scale. They plan how much money they’ll spend on things like salaries, supplies, and marketing. 2. Investing Just like saving money to grow your piggy bank, businesses invest to grow their wealth. They might invest in new equipment, technology, or even other companies. The aim is to make more money in the long run. 3. Financing Sometimes, a business needs extra money to grow or handle unexpected expenses. Financing is like borrowing money from a bank or investors. It could be in the form of loans or issuing stocks. Businesses carefully consider the best options to manage their finances wisely. 4. Managing Risks Life and business both have unexpected surprises! Financial management involves identifying and dealing with risks. This could be anything from changes in the economy to unexpected disasters. By planning ahead, businesses can minimize the impact of these risks. 5. Financial Reporting Ever seen a report card? Well, businesses have something similar called financial statements. These reports show how much money the business made, spent, and saved. They help managers and investors understand the financial health of the business. 6. Monitoring Performance Just like checking your progress in a game, businesses monitor their financial performance. They compare actual results with their budget and goals. If things aren’t going as planned, they adjust their strategies to stay on track. The

Business Development Associate (BDA) Job Description - Ponnusamy Karthik

Business Development Associate(BDA) Job Description

What is Business Development Associate (BDA) A Business Development Associate (BDA) is someone who enhances the sales of a company. He is very active, He shares ideas and valuable points with his associates in a business. He consults with his associates before proceeding further. He works in entry-level positions for employees.  BDA Job Description He works with teams related to his job. And also to departments of his job nature. In India the Business Development Associates’ salary ranges between Rs.2.2 Lakhs to Rs.10.0 Lakhs. He builds excellent relationships with existing clients. And he develops/finds out new potential clients to increase sales. He acts as an expert in a company’s vision and its mission.  The major task of a business development associate is Setting goals Developing plans for business and revenue growth. Researching, planning, and implementing new target market initiatives. He collaborates well with Business Development Managers and Account Managers. He creates customized plans for sales territories with the help of these managers. Customized plans are essential to achieve monthly, quarterly, and annual revenue target goals. Business Development Associate conduct Market research  Promote company products Boost  product  growth Boost Sales and building proper client relationships Develop business strategies Identify new business opportunities.  Required Qualification And Key Skills Employers hiring employees for the business development associate job with the following specifications A degree in business management, marketing-related fields, finance, communications, and economics. 1- 2 years of relevant work experience in business development or related fields. Experience in customer relationship management (CRM). Expertise in MS Office and relevant software. Capability to Manage and overcome objections. Strong presentation skills. A relentless desire and drive to succeed. Fluency in English and regional languages for good communication. (both in Written and Oral communication). Capable of developing excellent strategic sales plans. Capable of executing strategic sales plans in the right way. BDA Full Form = Business Development Associate Identifying the existing new business opportunities as well as developing new business opportunities. Discuss well with the CEO, the VP of Operations, and other senior staff members. He develops strategies for Recruiting new dealers. Securing new clients. Retaining current clients. Upselling to existing customers. Strong analytical skills and decision-making abilities. Ability to adapt well to changing environment. Ability to work in a fast-paced manner. Resilience – Ability to withstand pressure and continue the stability work under pressure. Strong negotiation and influencing skills. Guiding the sales team on all aspects of the sales processes. Managing customer relationships. Having proper commercial awareness. The ability to think creative and strategic manner. Participates well in trade shows and networking events. Create marketing campaigns, promotions, and event programs. Conducting and monitoring trade shows, conferences, and networking events. Expand business relationships. Discuss with the account management team to develop sales strategies and plans. Conduct mailers and telemarketing campaigns. Develop new business leads. Conduct price negotiations. The Importance Of Business Development Associates (BDA) Business  Development Associate Skills improve the efficiency of an organization. He maintains time management by ensuring tasks completions on time. And effective use of resources. He maintains project management to streamline the workflow. He maintains excellent communication and uses Microsoft Office Suite, Prospects, and CRM. Rapid evaluation of market dynamics. – He works with sales and marketing. He evaluates market dynamics and develops. Customized plans for sales territories. Research prospective clients to identify new sales opportunities. Developing and implementing special marketing campaigns. Use financial software to develop financial plans. He answers customer questions and helps to solve problems. He maintains Customer satisfaction report. Track all sales report. Prepare new opportunities report. He works well with staff across all departments for implementing agreed-upon growth strategies. He Identifies and prioritizes internal and external referral sources for appropriate product positioning. Dynamic  understanding of industry trends and their impact on the CRO business. Researching prospective accounts in target markets. Pursuing leads and leveraging marketing tactics and outreach for lead generation. Business  Development Associate Skills improve the efficiency of an organization. They maintain time management. They maintain project management to streamline the workflow. They maintain excellent communication and use Microsoft Office Suite, Prospects, and CRM. He works with sales and marketing team. He evaluates market dynamics and develops customized plans for sales territories. Research prospective clients to identify new sales opportunities. Developing and implementing special marketing campaigns. Use financial software to develop financial plans. Business development associates answer customer questions and help to solve problems. He maintain customer satisfaction. He tracks all sales and prepares new opportunities report to management. He work well with staff across all departments. He implements agreed-upon growth strategies. Identify and prioritizes internal and external referral sources for appropriate product positioning. Dynamic  understanding of industry trends and their impact on the CRO business. Researching prospective accounts in target markets. Pursuing leads and leveraging marketing tactics and outreach for lead generation. Maintain long-term relationships and close contracts with potential clients. Forecasting call trends and sales inclinations. Collect feedback for new business pursuits. Doing timely and accurate audits, expense tracking, and budget management. Market Intelligence – Constant updates on industry trends, competitor activities, and market dynamics. Providing essential feedback to the management team. It helps for continuous improvement of products and services. Providing data-driven recommendations by proper analysis of sales data. It helps to identify trends and performance evaluation. Maintaining customer interactions and sales activities up-to-date records. Relationship Building with existing clients to ensure satisfaction and identify upselling opportunities. The Steps To Become A Successful BDA Step N0: 1  –  Understand the Role and Objectives. Step N0: 2  –  Develop a ProperTarget Market Strategy. Step N0 : 3  –  Build and Nurture Good Relationships in the Market. Step N0: 4  –  Maintain Effective Communication. Step N0: 5  –  Be Proactive Always and Be Resourceful Always. Business Development Associates are entry-level positions for employees. He focuses on business relationships and strategic partnerships. He develops solid relationships while maintaining existing relationships. He attracts new clients. He generally does not manage a team. This is an entry point for a career in business development.

Marketing Management: Definition and Guide - Ponnusamy Karthik

What is Marketing Management? Importance in 2024

What is Marketing Management: Marketing management is all about controlling and organizing different marketing tasks and the people who do them, like managers and professionals. This includes things like: Deciding what goals to aim for and coming up with plans to achieve them. Studying the market to understand what customers want. Creating campaigns to promote products. Figuring out who the company’s main customers are. Handling content on places like social media and emails, using different types like writing, images, and videos. Putting marketing plans into action. Many companies have realized how important marketing is in the last few decades. They’ve had to adapt quickly to stay ahead of their competitors. Even non-profit organizations like colleges, hospitals, museums, and symphonies are now interested in marketing. Service companies like airlines, banks, insurance firms, and professional services (lawyers, doctors, etc.) are also using marketing strategies. Religious groups, cultural organizations, schools, and charities now have marketing departments too. They use ads to attract people. All types of companies are using marketing activities like advertising, pricing, and distribution to succeed. Effective marketing helps organizations get noticed. Companies are also trying to expand their markets beyond their own countries. The Importance Of Marketing Management Marketing management is essential for both small and large/established businesses to reach customers in the best manner. That’s how to use more effective to build a brand strategy and grow in sales. Its processes in place makes you to stay competitive and to take your market share. It is amazing to note that developing countries like Indonesia, Malaysia, Egypt, and Colombia are organizing international seminars on the latest developments in marketing management, once the developed countries like the US, the UK, and Japan were used to do so. In simple terms it’s meeting customer needs profitably on the right track. The central and eventual goal of any company is customer satisfaction and the return of revenue. The marketing management of a company is to deal with the selling and popularity of its products among its customers. Ideally, a  company wants to position its brand to be perceived as the leader in ” Quality & Performance”. It’s important to find out the  best ways to reach out to customers and grow in sales. To this achieve this major business objective streamline the way a business builds relationships with customers and connects the products and services with the benefitting  people . Help company develop its identity and build a consumer base to optimize target audience. Its increases brand awareness, boosting profits, or entering previously untapped markets and optimizing internal processes of a company. The right processes ensure it reaches target market via the right channels at the right time. Marketing management can take business from average to profitable. Positioning Is Important in Marketing Management Positioning means showing how our product or service is better than others. Marketing helps the company achieve its goals by making sure customers get what they need. It’s all about making sure the company and the customer both benefit when they trade goods. Marketing Management Refers Setting goals and planning marketing strategies. Creating and managing marketing campaigns to make people aware of products. Keeping an eye on marketing activities and making sure they’re on track. Studying competitors closely to understand their strengths and weaknesses. Checking the performance of our brand and looking at how profitable it is. Making smart decisions to reach our marketing goals. Keeping an eye on how much of the market we have. Managing the budget for marketing and adjusting as needed. Keeping track of progress using data and customer feedback. Making changes to the marketing plan based on what’s happening in the market. Essential Elements of marketing management Excellent Goal-setting When marketing management, it’s important to set goals that make sense and can be reached, and then plan out when you want to achieve them. Managing marketing also means knowing what makes customers buy things in our market, and coming up with a plan based on that. These goals should help with sales, budgeting, and building our brand. Proper Coordination To make marketing work well, business owners come up with a clear plan. They work together with leaders, creative teams, and staff who deal directly with customers. They spread their message across various places like online, social media, and ads to make their brand known. Market Research Market research is important to understand what people want to buy and why. It helps businesses figure out what’s popular and what challenges they might face. This involves looking at customer info, economic trends, and what other businesses are doing. It helps decide on things like prices and promotions to get more customers. Sustained Relationship-building A good marketing plan helps a company connect with customers by sharing its values. It brings in new customers and keeps old ones coming back for more. This happens by using things like online posts, social media, and connecting with professionals. Valuable Idea generation Great marketing adapts to changing market trends. Focus on creating new products and services on the basis of market research and analysis.  It will help to stay relevant to their audience or re-brand their business to reach a new niche. The 4 Ps of Marketing Management The four Ps of marketing are, Product Price Promotion Place These are the key factors  in a winning “marketing mix”. It  communicate to consumers that a right product or service to the public and the product is priced appropriately. Promotion  activities like advertising, public relations, and the overall media strategy are used for introducing this product. The term place refers the product in the right place to get the attention of the target consumers.  It will reach the right audience with the right message.

Compliance Management System - Ponnusamy Karthik

Why Compliance Management System is Important in 2024

What Is Compliance Management System? Compliance Management System is the process of complying with government laws and regulatory requirements that apply to your industry. These requirements can change, sometimes rapidly; It is therefore critical to implement flexible compliance risk management in your operations. Without a robust compliance management program, your company may fail to meet government requirements, resulting in fines, offline time, and loss of revenue. In addition, non-conformance often worsens exponentially over time, so it is important to be persistent in your efforts to meet industry standards. What is a Compliance Management System (CMS)? A compliance management system is a management framework with integrated tools, documentation and controls that make compliance hassle-free. By automating compliance procedures, it saves you from the risks associated with non-compliance. From understanding compliance requirements to training employees and preparing you for compliance audits, CMS ensures that compliance becomes part of the organisation’s processes. With a CMS in place, disruptions can be reviewed quickly and remediation initiated immediately. Importance of a compliance management system : Compliance management is important because non-compliance can result in fines, drag you into legal proceedings, damage your goodwill, revoke your certification, and have consequences that can feel like a bombshell. A compliance management system acts as prevention rather than cure. It lays the foundation for establishing a rule-compliant system through guided procedures, automation and constant monitoring. Each is tied to the organisation’s compliance goals and there is centralised management of overall progress. Three Important elements of a Compliance Management System: 1. Board of Director Oversight Your company’s leaders shoulder a lot of responsibility, but compliance should always be a priority. Having a compliance system that is implemented from top to bottom across the organisation can help emphasise the importance of compliance to the rest of your organisation’s employees. Additionally, senior management can bring the expertise and experience needed to refine your compliance effort and help your organisation achieve its long-term compliance goals. Senior management must have a clear vision for their compliance expectations and communicate them clearly through communication and training to employees and third-party vendors or contractors. These efforts are often led and overseen by a compliance officer or chief compliance officer. The management team is regularly updated on the status of compliance and receives reports of compliance issues that require tactical or strategic changes. 2. Compliance Program Compliance is a continuous process and it is necessary to develop a list of guidelines to maintain compliance in the long term. A compliance plan will serve as the backbone of your compliance management system and will be the hub from which all your compliance controls and countermeasures are planned, designed and implemented. Most of these plans are documents containing policies, internal controls, compliance standards, and processes maintained by leadership and serve as references for employees to use as benchmarks for their work. The team responsible for the project can assign tasks to other employees and monitor workflows and communications to ensure these actions are implemented. The team receives regular and consistent reports and is also responsible for providing necessary employee training programs to ensure employee compliance. Properly planned training not only helps your employees stay up to date with government regulations, but also improves your organisation’s overall security by making your employees’ education more secure. 3. Compliance Audit Compliance audits are a very important part of all industries. An audit involves having an independent party review your company’s compliance with both internal policies and regulatory requirements. A report is compiled to provide leadership with the information needed to maintain compliance and identify and mitigate compliance risks. Throughout the audit, an external party (auditor) will examine and evaluate your systems impartially. Advantages of Having a Compliance Management System in Your Company : 1. Increased brand visibility To maintain your company’s reputation, you must demonstrate to your customers that you are committed to creating a consistent brand image. One of the first things users notice is their commitment to security and proven responsibility and reliability. By implementing Compliance Management System software (CMS), you demonstrate your commitment to user protection, thereby equipping your organisation with these characteristics. Making compliance a priority will make it easier to attract and retain customers and create employees who are eager to work with you, increasing your overall efficiency and productivity. 2. Reduced risks Failure to fully comply with the regulations brings with it various catastrophic risks. Companies can find themselves embroiled in lawsuits, which often result in large fines to governing bodies and payments to users whose data has been breached. In addition to the resulting costs of litigation, the cost of the process can also be draining, especially since these cases are often long and drawn out. This money can be better invested in the growth of the company, and big losses can cripple your company in the long run. 3. Decreased costs Investing in compliance management not only helps reduce the legal costs of non-compliance – it also provides a return on investment by reducing operational costs. Although the initial investment may feel expensive at first, the investment is clearly worth it once you start reaping the benefits. Integrating the computer into your workflow is a quick and easy task to meet compliance standards without relying on expensive human resources. You can also implement automation in your compliance system to reduce the risk of human error leading to oversight. Thoroughly educating your staff eliminates the need to hire additional specialised staff, allowing you to direct the resources you spent on new employees to new projects. 4. Improved efficiency Implementing the right strategies or using Compliance Management System software can collect all of your data elements in one, centralised location, making compliance easier to track and manage. Keeping all your sources in one place guarantees consistency of information you publish and retrieve. Ensuring that all your information is easily tracked and universally agreed upon increases efficiency and prevents time wasted on disorganised data.

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