Ponnusamy Karthik

Business

Business ideas for women - Ponnusamy Karthik

Best 10 Business Ideas for Women Entrepreneurs

The Women industry is growing rapidly, and there are many good opportunities for women entrepreneurs. There are relatively many low-cost business ideas for women to start, and they have the potential to generate high profits. 1. Fashion Designer – Fashion Designing Women always have a better colour sense and proportion. They are expert in creating well-crafted clothing. They are more detail-oriented and have a good critical skill. Women are well exposed to latest trends in fashion and more familiar with the modern trends in fashion. They are expert in accentuating the positive and apply to create both flattering and stylish clothing. The statistics shows many of the world’s top fashion designers are women. Fashion Designing is one of the best business ideas for women. Women always have a passion for style and creativity.  They can try fashion consulting for a business idea. When it comes to fashion design, women are always superior to the male counterparts. The expert knowledge about the clothing business can be collected from garment industry leaders in the form of written material. And also from the brilliant online courses. Fashion Designing is the best business ideas for women for a prosperous future of women. 2. Graphic Artist – Graphic Design Services The women with good graphic design knowledge can start a Graphic Design Service business. It is an exciting and creative adventure. They can upload their work on Instagram or other niche places. They have to share their work consistently in the Social media. The graphic design services is the excellent business ideas for women for finding the clients. It can be used as a best tool for this purpose. And also to talk to people who might need their help. The women can do this as a full-time regular work or part-time work. The women can use social media and reach out to potential clients. They can grow their business and find out more people who love their  designs. They can effectively communicate the brand’s identity by using the visual elements such as logos, color schemes, and typography. And their messages are looked upon by most businesses. Designing is an excellent creative field for women. Since the number of  websites floating are many on internet every minute, how they look is very important.  The perfect graphic design must be attractive. The Graphic Design Service business is one of the best business ideas for women. 3. Make-up Artist The Make-up Artist business can be a great business ideas for women with low capital investment.  They can become a big make-up artist if they are capable enough to bag big famous clients and get very good social media exposure. Here the women can enjoy giving makeovers to peoples. The Make-up Artist business ideas for women gets more popularity and money in cine field. 4. Fitness Coach – Local and Online The women who are expert in body exercises can become fitness coach for the needy people. If they are passionate about health and fitness, they can teach the needy people the healthy habits.  This  fitness coach business can be full-time job or part-time job depending upon their schedule. The women can teach the needy people from their home through the internet. The fitness coach – local & online is the best choice business ideas for women to  coach clients worldwide through the  internet media. They can offer guidance on nutrition, and motivate clients to achieve their wellness goals. They can join fitness groups where they can learn from others and also share what they know. Normally these groups have programs or classes that teach and  explain more about macros (stuff in food like carbs, proteins, and fats). And also they affect the fitness goals. Ultimately it guides to become better at coaching and become a good mentor. They help for a smooth fitness journey. Lot of followers and clients will give the strength to start a own gym someday.  The best business ideas for women, online fitness training business can provide personalized workout plans. 5. Affiliate Marketing Affiliate marketing is a  good business ideas for women, who are  looking for a flexible and low-risk way to earn income. As an affiliate marketer, the women can promote products or services for companies. Here the women create a website and promote other people’s products or services in the website. They will get paid by a commission on each sale they generate. And they can earn a commission for every sale or lead generated through their unique affiliate link. The women can sign up for affiliate programs offered by companies that align with their interests. The approved women will receive a unique affiliate link to share with the audience. The sharing can be done through various channels, such as the blog, social media, email newsletters, and YouTube videos. The women can earn a commission when someone clicks on their affiliate link and makes a purchase. If they prefer more people for refering  to the company’s products or services, then they can earn more commissions. This is a good idea for stay-at-home moms. Here there  is no need to go to an office or store on a daily basis. The affiliate marketing is an good profitable business ideas for women. 6. Catering Catering is the best prospective business ideas for women. Naturally, the women are often really good at cooking. The tremendous growth of business and social occasions are currently providing excellent opportunities for caterers to cook up tasty and tasty dishes profits. Catering is a great business idea for women. Many women learned best cooking methods from their families and they can make yummy food.  This cooking talent makes them perfect for the catering business. Catering involves preparing and delivering food without the specific need for a physical restaurant space. They can utilize their existing kitchen facilities or they can partner with local eateries. They can lease a commercial kitchen. The women can prefer the home-based catering business to take party orders for birthdays, anniversaries, kitty parties, etc.  They can

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Clothing Business Ideas - Ponnusamy Karthik

Profitable Clothing Business Ideas for 2024

Clothing Business Ideas The clothing industry is booming today in India. It has lots of opportunities for new entrepreneurs eager to join this growing. To create great clothing business ideas, knowing what customers want is super important. This helps people reach shoppers all over India and even beyond! If business owners can provide unique, quality pieces at reasonable prices, they can really shine in the clothing world. Focusing on specific niches can help the clothing business grow faster. Did you know the total sale value is over $100 billion? That’s why India ranks 3rd in the biggest apparel markets globally. Experts predict the Indian apparel market will grow by another $160 billion from 2025 to 2028! That’s an average growth rate of 2.82%. Also, India’s textile exports are likely to hit $65 billion by FY26. They’re expected to grow at a steady pace too—from 2019 to 2020—reaching $190 billion by 2025-26. This industry plays a strong part in India’s overall exports, making up about 13.5% and amounting to around $42.24 billion. By 2030, the Indian textile and apparel market could reach an incredible $350 billion with a growth rate of about 10%. Check out our guide for profitable segments like custom print-on-demand (POD), plus sizes, athleisure, and more. We’ll break down budgets, pros & cons, and basic plans for success in fashion. With so much competition and low investment amounts, it’s a must for business owners to do something special to stand out! Steps To Start A Clothing Business In India: 1. Do Important Research First! 2. Be Selective About Your Target Audience The Indian consumer base is super diverse. Since it’s hard to cater to everyone, business owners need to pick their target audience wisely. Choosing specific niches can really help boost growth. Think about what types of clothing you want to sell and who your ideal customers would be. Options include ethnic wear, western wear, casual outfits, formal clothes, kids’ wear, and more! Make informed decisions by researching: Market demand Current trends Preferences of your audience Spending habits 3. Plan A Unique Design For Your Clothing Line 4. Pick The Right Brand Name For Your Business 5. Create A Strong Business Plan 6. Find The Best Location For Manufacturing 7. Establish A Good Business Structure 8. Encourage Local Sourcing India’s textile market is vast & filled with rich heritage and craftsmanship! Business people should try to avoid cheap fabrics from abroad—partnering with local weavers and artisans can help. This not only enhances the brand story but also builds a unique identity. 9. Find Reliable Manufacturers and Suppliers Sourcing fabrics and materials from trusted vendors is key! They’ll provide quality with good prices & timely delivery. It’s vital to find manufacturers who can meet your needs regarding specifications, quantity & budget while ensuring top-notch product quality. 10. Focus On Customer Experience Deliver excellent tailoring along with great fabric quality & finishing! Aim to exceed customer expectations by providing clear size charts and thorough product descriptions. For online sales, add features like cash on delivery (COD), speedy delivery options, hassle-free returns, etc. 11. Register Your Clothing Business & Obtain Necessary Licenses Decide if you want your business as a sole proprietorship or partnership etc., based on size and structure. You’ll need GST registration along with licenses such as Trade License & Shop and Establishment License from local government bodies. Always register your brand! If it’s an establishment or shop type of business, make sure to obtain the Shop and Establishment license from your state government. 12. Choose How To Market & Sell Your Products You can sell clothes both online & offline! Create an awesome website along with an online store for reaching customers far & wide. Using social media platforms, blogs, email marketing tools & SEO strategies will help promote products effectively. Offline options include retail stores or pop-up shops—it’s all about building relationships with your customers. Consider platforms like Shopify or Wix for e-commerce sites! Marketing Tips for Online Clothing Stores in India: Here are some helpful marketing tips: Collaborate with social media influencers Join fashion blogs or forums Use promotional codes Organize contests Optimize SEO using local keywords Evaluate e-commerce platforms based on costs, features offered & scalability for best fit! Popular platforms in India include: BlinkStore Shopify Amazon Meesho Skills Needed for A Successful Clothing Venture To succeed in this industry, here are important skills for entrepreneurs: Creativity in designing styles Photography skills for stunning product images (high-quality pictures matter!) Copywriting skills for engaging descriptions Solid business acumen Good marketing skills for driving sales Top Clothing Business Ideas Here are some fantastic clothing business ideas that can lead you toward success: 1. Online Boutique Biz: Starting one means you can show off your unique style & reach people globally! Online shopping isn’t going anywhere; most people prefer clothing business ideas now! 2. Sustainable Fashion: Go eco-friendly by using materials that help our planet through ethical production methods. The sustainable fashion is an eco-friendly clothing business ideas. 3. Athleisure Wear Brand: There’s always high demand for comfy yet stylish activewear – cater smartly. It is one of the growing clothing business ideas. 4. Custom Apparel Printing Biz: If design is your thing—consider personalized gear like t-shirts & hoodies. It is an more attractive clothing business ideas. 5. Fashion Consultancy Services: Help others revamp their style; many people struggle finding outfits for special occasions. It is one of the trendy clothing business ideas. 6. Kidswear Focus: This area has huge potential because kids outgrow clothes quickly. This clothing business ideas will cover a wide range of age groups. 7. Plus-size Fashion: Cater stylishly and comfortably toward larger sizes—filling a critical gap in the market. Always there will be a constant volume for this clothing business ideas. 8. Corporate Clothing: Make customized work apparel—perfect for companies looking for branded attire. Getting regular orders from the corporate sector is possible with this clothing business ideas. 9. Maternity Clothes Line: Great paying attention towards pregnant mothers looking for stylish yet

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12 Unique Business Ideas - Ponnusamy Karthik

Best 12 Unique Business Ideas for Entrepreneurs

Unique business ideas are always different, innovative and creative. With lot of startups launching each year, the innovation, creativity, and staying ahead of trends are required to stand out in a business. And also to turn the entrepreneurial dreams into reality. In this article we are going to see 12 unique business ideas that set the company apart from the other companies in the competition. Unique business idea process finds new ways to meet people’s needs and offer services. There are lot of very good unique business ideas not yet implemented in every industry. The industry people can search out to find the right one and suitable one for their business. It may be a seasoned business or just starting out business. The unique business ideas set new business up for excellent success. Sometimes Unique business ideas can be very risky. At the same time sometimes, they have big rewards if they succeed. Unique Business Ideas Set the Company Apart From The Other Companies In The Competition. The major challenge is finding out how to set the company itself apart from the competition.  Identify the Unique Selling Point (USP) that set the company apart from the other companies in the competition. Thorough research of the market and the competitors is required to find out the weakness of the competitors. Then incorporate and convert those weakness points into strength points in the unique business ideas.    Thoroughly understand properly what will be the customers wants, needs and services. Then set the company apart from the other companies in the competition by putting A fresh twist on an already existing successful item A fresh twist on an already existing service Targeting an underserved market. Finding a gap in the market & developing cool ideas to lead. Unique Business Ideas Inspire Creativity And Make Money. A unique business idea has to balance the factors trickly.  The stability of business, the profitability of business, ease of running from home, the ease of starting the business, the ease of running from home and the creativity are to be considered. And they should meet market need and generates profit. For a newly developed product (completely original product), the unique business idea process can be easily done. And the standing out from the competitors, is high to generate very good demand. The sustainability is good. For a popular, widely available product, definitely the demand is high. For this category  high demand comes a saturated market and there will be more established players. In this article we are going to see 12 unique business ideas that inspire creativity and make money. Unique Business Ideas Take The Business On The Road These ideas will result in increased or better earnings in the future. In today’s atmosphere there is no need to have a office setup (or building) to start a business. Hence, the people  can start their business with just zero investment. Particularly the service businesses are the best among the simplest and most creative small business ideas to launch. In other terms, the service businesses mainly depends on the market experience, ability, or labour rather than the commodities or items. The unique business ideas set new business up for excellent success. They combine compatible Ideas in new ways. It is good for a smooth business journey. This unique business ideas approach has benefits for both the business owners as well as customers. This process often costs less to start.  It has lower overhead expenses. It combine the compatible ideas in new ways. This process also makes any type of business super-scalable. The process of finding the right unique business ideas is a balancing act. The unique business idea should be different enough to stand out from the crowd. But at the same time that there should be enough market for the product or service. Unique Business Ideas approach is not  inventing a completely new thing from scratch. It is a process of using some tips on ways to turn any concept into a unique one. In this article we are going to see 12 unique business ideas that take the business on the road. Skill Set Is Very Important To Overcome The Upcoming Challenges & Achieve The Goal . Every type of business has its own advantages and its disadvantages.  The industrial people have to find out the best unique business ideas to make money. The industrial people should have a strong desire to enter and the skill set to achieve the goal. The industrial people should be self-assured enough to put their skills to use and overcome the upcoming challenges. In this article we are going to see 12 unique business ideas that are best for overcoming the upcoming challenges & achieve the goal . Combine Compatible Ideas In New Ways Stemistry is a combination of flower shop and coffee shop. By bringing these  flower shop and coffee shop concepts together, the revenue and the target audience can be expanded . One more similar example is a cat cafe.  People who are eager to have coffee and also love playing with pets can enjoy this at one place. You can take the same approach with other business ideas. It is a way to put a new spin on a familiar concept. And it can add profitability to a new idea that may take a while to gain traction otherwise. In this article we are going to see 12 unique business ideas that are best for compatible ideas in new ways. List Of Most Successful Small-Scale Business Ideas Some of the best 12 unique business ideas to get started are listed below. Online marketing firms Gym or Fitness Center – Health and fitness-related companies Industry for the Internet of Things (IoT) Tea Rooms / Cafe Parlor Food Truck Virtual interior design Event management Providing online education Aerial Photography Translation services Youtube Influencer App Development 1. Online Marketing Firms Online marketing firms provide services aimed at promoting products or services online. These companies utilize digital marketing channels such as

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Types of Business Research - Ponnusamy karthik

Best Types of Business Research Methods -2024

Business research is very essential for a company to survive as well as to excel in the market. For the businesses to grow in terms of revenue, market share, and brand value, a proper application of this research is required. It is a process of gathering detailed information on all the areas of business for a research. The business research satisfies both the professional  purpose as well as commercial purpose of a company.  The research is done for the commercial purpose of using such information to maximize the sales and profit of the business. To make wise decisions about where the money can be spent to increase sales, profits, or market share. To maximise the opportunities and satisfy the business goals in a best way. This study helps the companies professional purpose of determining which product/service is most profitable or in demand in the market. This market knowledge will enable the company to select the best product/service. And also to make wise decisions to position the product/service at the right price in the market. The evaluations and conclusions can be done perfectly to acquire a larger market share. By proper application business research a company can understand the strengths, weaknesses, opportunities, and threats and do a perfect SWOT analysis. The companies can avoid their product failure. A company usually conduct this type of research to determine whether it can succeed in a new region, to understand its competitors in a new region, and select a marketing approach for a product. This research can be carried out by following the steps of  qualitative research methods or quantitative research methods. Today the customers tastes and preferences are changing at a breakneck speed. Day by day the competition is also getting tough. Types of business research. This type of research methods are grouped into two broad categories  Qualitative research In Qualitative type of business research non-numerical datas (e.g., text, video, or audio) are collected and analysed to understand concepts, opinions, or experiences. It can be used to get in-depth insights into a problem. And also to generate new ideas for research. Quantitative research The Quantitative type of business research is an data oriented research. Here the numerical datas are collected and analyzed. The statistical, mathematical and computational techniques can be applied. The statistical analysis can be done with the collected data. Survey type of business research method is the popular method to gather data. In these surveys, various survey questions are arrowed to a set of audiences through various medias like online polls, online surveys, questionnaires, e-mail and social media..etc. The higher rankings on search engines will enable the company to get more leads as well as increase its visibility. Most of the major corporations nowadays use this Survey research method to gather data and use it to understand the market and make appropriate business decisions. The datas can be used To find patterns and averages To make predictions To test causal relationships To generalize results to wider populations. There are three main types of business research. They are as below Exploratory research Descriptive research Causal business research Exploratory research It aims for clarity in a problem. The problems which are not clearly defined are targeted for better understanding. And it is mainly to have a better understanding of the existing research problem. But this research will not provide conclusive results. Descriptive research Descriptive type business research is an accurate and systematic research method. It provides accurate data and systematically describe a population, situation or a phenomenon. It can give the answers for what, where, when and how questions. But it cannot answer the why questions. It is more useful for the purpose of the investigation of one or more variables. It can use a wide variety of research methods. Causal research It is an causal-comparative research. The extent and nature of cause-and-effect relationships is identified in this type of research. And it is between two or more variables. This business research method is quite often used by the companies. Mainly to determine The impact of changes in products Features Service process on critical company metrics. Examples of Causal Research Testing the sales potential of new prices in the market. Tracking the ad effectiveness of a ad campaign in the market. Measuring the effects of a rebrand of a product in the market. Monitoring the performance of employees. Advantages of Business research Business research is an best tool to identify business opportunities and threats. This tool helps identify the problems. And this information can be used to make wise decisions. And also to tackle the issues appropriately. It helps to study customer’s behaviour in a better way. And this study can be used to communicate better with the customers or stakeholders. This research will help to minimize the risks and the uncertainties. (or the business research in advance) Effective planning for the investments and the expected financial outcomes can be done by using this research. This research can help to track business competition in the business sector. Business research can enable a company to make wise decisions about the total money to be spent. And also where to spend and how much to be spent. This research can help a company to stay updated with the market. (or up-to-date with the market) And the market trends. And it also helps to make appropriate innovations to stay ahead in the business game. It help the companies to avoid their product failure. It give the company an idea about the right time launch for a product. It will help the company to understand the brand value. And also to measure customer satisfaction. It is essential to continuously innovate the product to meet the changing customer demands. It will help the companies to study well in advance about the upcoming demand. And make supply at the right time well ahead of the competitors. A company can stay ahead of its competitors. Help companies to make wise decisions to ensure business success. Helps senior management to

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Service Marketing - Ponnusamy Karthik

Best Guide to Service Marketing in 2024

What Is Service Marketing Service is an intangible product. It is not at all a physical product and this product can’t be seen by customers. But it can be felt by the customers. Service Marketing is a specialized branch of marketing to promote and sell services. It concentrates on specific group of people. And it forms strategies to create Demand Communicate benefits Deliver exceptional customer service experiences. The service delivery is more complex than a physical product. This type of marketing excels in memorable services. A particular company can differ from other competitor companies in the market. service marketing is unique and it differs from the  product marketing. This new way of marketing has become very popular. It help the companies to promote their services in the market. It takes care of how a certain kind of service gets advertised in the market. All over the world this type of marketing is famous. The companies use it as an advertising technique to promote their services. A full fledged service team of a company has the specialized skills. They will  cover every aspect of the marketing needs. From the first planning stage to the final stage of putting strategies in action. And they analyze their success. It will increase the brand awareness. And position the company’s businesses as trusted ones in the market. It is very important for the growth of businesses.  The service marketing aims to persuade a customer. And make him to purchase.  And addresses their wants and needs. It involves strategies to Attract customers Engage customers Retain customers for services such as Hospitality Healthcare Consulting, and more. This type of marketing is a social proof to build trust and credibility. (customer reviews and testimonials). The commitment to quality and member satisfaction must be perfect. This type of service marketing can be used to generate qualified sales leads. The qualified sales leads can be converted into paying customers. And increase brand awareness and position the brand as a trusted one. Ultimately help the things to grow the businesses. This type of marketing will help the companies to build a strong brand reputation in the market. The companies will do this by promoting consistent and positive customer experiences. It encourages the satisfied customers to share their experiences. By leveraging the social proof, it is possible to build trust and credibility. (customer reviews and testimonials) The Primary Objectives Of Service Marketing Building trust Promoting customer satisfaction. Empowering service delivery personnel Establishing uniform processes The characteristics of service are Intangibility Inseparability Variability Since services are intangible, determining the value of services will be difficult. And also determining the quality of the services will be difficult. A company can deliver high-quality service by Understanding and meeting customer needs Ensuring accessibility Communicating value. Then the businesses can build Strong relationships Enhance customer satisfaction Achieve sustainable growth in the service industry. The Scope of Service Marketing This type of marketing typically covers Business to Consumer (B2C) services Business to Business (B2B) services. Telecommunications services Financial services All types of hospitality services. Tourism leisure services. Entertainment services. Car rental services Health care services. The services are given to customers as a commodity. The services can not be seen. But they are still sold to customers. And the services get promoted. Here the buyers purchase the attributes of the products. The attributes are converted into benefits. There is no product purchase. And it is only the purchase of the attributes of the products by the customers. The following are the main important aspects of service marketing Consider the needs Consider the benefits The Satisfaction of the consumers of the services. The Procedure For Service Marketing Research the demand for a particular service in a given area. Collect the demographic information of the market. Collect the financial data of the market. And other information to determine the size and potential of the market. Optimize the company’s website for SEO & usability. Collect the company’s reviews. Encourage the company’s word-of-mouth marketing. Invest the time for the company’s social media presence. Build the company’s email marketing list. Optimize the company’s Google Business Profile. Launch the company’s introductory offers, promotions, and special offers. The Parameters For Successful Service Marketing. The parameters for successful marketing are as below Understanding customer needs Establishing strong relationships Ensuring service quality Effective pricing Effective utilizing of digital marketing Effective utilizing of social media Considering the different lifestyles. Collecting and Updating the customer feedback Taking immediate actions on customer feedbacks to continuously improve the services and facilities. The above mentioned parameters are essential to reach the target audience. And also to engage with the target audience. The elements of a service system are very important. And needed for a successful implementation of service marketing. The elements of a service system are as below People Facilities Tools Computer programs These elements have a structure, a behaviour, and a purpose . The company’s people understand the customer’s needs. And tailor the services to meet those requirements in an excellent way. Their service should provide value, solve a problem, or fulfil a need of the customer. They ensure that the target customer expectations are met perfectly. This service attitude will enhance the customer satisfaction. Various factors like cost, competition, and perceived value are to be considered. Effective pricing strategies, such as Discounts Memberships Packages are essential to attract different customer segments. The pricing strategy should consider the affordability of all types of customer segments. The best price should reflect the service’s value. And also generate good revenue to the business. Service’s accessibility is very important. The proper selection of Physical locations Convenience of locations Ambience of locations Availability of Facilities matters in this type of  marketing. A user-friendly website or app is essential for online service marketing. The easy service’s accessibility and convenience enhances the customer experience and satisfaction. The nearness to near residential and commercial areas will be great. It will be convenient for people to visit before their work hours or after their work hours. And also

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Nature And Scope Of Business Economics - Ponnusamy Karthik

Nature And Scope Of Business Economics – 2024

What Is Business Economics Business Economics creates a striking good balance between boundless needs and restricted resources. It actually bridges the gap between the economic theories  and commercial practices. Business firms always concerned about producing maximum output in the most economical way. All type of business firms face both internal and external economic issues. It is essential to apply logic ideas, and analytical tools to make reasonable business decisions. Different economic theories are applicable to arrive the best business decisions. It is essential to analyze the factors required to make optimal decisions. (in all major aspects of business activity.) The analysis will help us to make the best decision possible. The economic theory’s analytical tools are combined with the most appropriate business policies. It actually deals with the Logic Ideas Analytical tools utilized to make reasonable business decisions. It is actually a field in applied economics. It uses economic theory and quantitative methods. It also  analyse the factors contributing to the relationships of firms with Labours Capital Product markets The proper application of Economic concepts Theories, Tools in the business decision making process is called business economics. Importance of Business economics It focus on the following important concepts Demand and Supply analyzis Short run cost Long run cost Law of Diminishing Marginal Utility. these concepts are essential in identifying and analyzing problems and finding solutions. Particularly to establish relationships between different economic factors, such as Income Profits Losses Market structure. The above are useful in guiding managers for effective decisions making. And also for running the business organization in a profitable manner The managers can make perfect measures. And the decision about how much of a product is in demand and how much of a product is to be supplied to match the demand. It will maintain perfect  Demand and Supply in the market. The scarcity can be avoided. Scope of Business Economics The scope is very wide. It takes into account the problems that a manager and the company faces. And provide appropriate solutions. Analyze the Current demand and Forecasting for the future demand. Here the buyer’s behaviour pattern plays an important role for the analysis. Demand Analysis  – understanding buyer behavior. It takes into account Buyer income Buyer behavior The relationship between a buyer and seller The possible number of buyers buying the product from the competitors In this Demand analysis The consumer’s income Tastes Preferences Price of the item  are considered. Based on the proper analysis, the estimated future demand for a product or servics will be carried out. Business economics studies The financial Organizational Market-related Environmental issues faced by corporations. It thoroughly analyze production factors, distribution, the concept of scarcity, and consumption. This forecasting allows the business firms to manufacture the requisite quantity of items. (at the appropriate time.) Resource Allocation It determine the optimum course of action for maximizing available resources. The sophisticated methods like linear programming will be used for this purpose. Production Analysis and Cost Analysis It will be helpful to select efficient means of generating the output. A correct technology will be selected for this purpose. A correct technology will be selected based on the results of the production analysis. Cost analysis is to be carried out to determine the behaviour of costs. (during the production period, and other times.) It will vary according to plant size variations. Inventory Management It guides to lower the expenses of Keeping raw materials Work in progress items Completed items inventories. And also it will help to recognize the best inventory rules that impact a company’s profitability. Profit Analysis Profit theories are used for calculating and controlling profits in businesses. The market circumstances, and the shift in prices are the major factors. They affect the profits of business firms. Nature of Business Economics Business Economics is a Science It utilize quantitative techniques and economic theory. It concentrates on focusing economic theories and instruments in real-world business settings. Particularly to support the organization and corporate decision-making. In the decision making process Mathematics Statistics Econometrics are also to be used. Business economics combines all these above mentioned in the decision analysis process. ( With economic theory.) Then develop methods that help all types of businesses to achieve their goals. Academic economists may act as consultants to business and government agencies. It is helpful for a forward planning by management. It concerns about the application of economic theory to business management. It channelize the economic concepts to the real business situations. It provides practical information for people who apply economics in their jobs. It gives importance to Marketplace analysis Fee tactics Production scheduling Funding selections Danger control. Companies can attain Sustainable growth Improve their competitiveness Make better decisions by the proper business economics application.  Particularly by utilizing analytical tools and economic principles. Organizational goals like Profit maximization Cost reduction Revenue optimization Market share expansion can be accomplished. Conclusion Business economics is helpful for a forward planning by management. It concerns about the application of economic theory to business management. It is actually a field in applied economics. It uses economic theory and quantitative methods to analyze the business enterprises It will help us to understand the best opportunities to be utilised and how to tackle the financial difficulties to be faced in the market. It is also essential for product research and development, marketing, purchase and resource allocation, and many other strategic decision-making strategies.

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Types of Company - Ponnusamy Karthik

Types of company in company law: A Comprehensive Guide (2024)

Types of Company A company is a business firm. It is established by a single person or a group of individuals.(Only an Indian citizen and an Indian resident can form 1 person company – it is newly introduced in the Companies Act 2013.) All companies rely on corporate law of its administration for financial liability and tax purposes. List Of Types of Company Government Companies Private Company Foreign Companies Associate company Charitable Companies (Section 8) Nidhi Companies Dormant Companies Public Financial Institutions One Person Company or OPC Government Companies In Government companies, more than 50% of share capital is held by either The central government, or By one or more state government, or Jointly by the central government and One or more state government. Private Company  A private company is an enterprise, Limits the authority to transfer its shares It must have at least 2 people, apart from the case of one person company. (OPC) The maximum number of its shareholders is restricted to 200 (excluding its employees) A limited company needs a minimum of three Directors. There is no restriction for the number of members (shareholders). The company can have as much  maximum number of members (shareholders) as possible. The present and former employees (who hold shares) are the members of a private company. It has more stringent and extensive compliance requirements. Private Limited Company is one of the types of company of day-by-day developing nature. It is further divided into three types on the basis of liabilities. Our Business Developments Limited company by shares It is the most common type of Private Limited Company. Here the company is having the liability of its members limited by the memorandum to the amount if any, unpaid on the shares respectively held by them. In this type of limited company, the liability of its members is restricted to the level of the nominal value of shares occupied by them. If the shareholders have paid the complete amount of their shares, then there is no liability on their side. (whatever may be the debts of the enterprise.) They need not pay a single rupee from their private property. This type of company is well known type in the market. Limited company by guarantee In these types of companies, the company is having the liability of its members limited by the memorandum to a particular amount.  In the event of  the company being wind-up, members may respectively undertake to contribute the particular amount to the assets of the company. Unlimited company Here the company is not having any limit on the liability of its members. Foreign Companies Foreign companies are the companies which conduct business in India using a place of business either by themselves or with some other company. These types of company can  incorporate outside India. Associate company Associate companies are the companies in which the other companies have significant influence. This “significant influence” amounts to ownership of at least 20% – 35% shares of the associate company. In these types of company, almost 35% of shares are held by another company. Charitable Companies (Section 8) These types of company are known for their charitable purposes. They don’t have any  profit motives. The charitable companies also do not earn profits. And  they do not pay any dividend to their members. These types of company are registered under Section 8 of Companies Act, 2013. They are well known as  Section 8 companies. It is one of the most popular forms of Non- Profit Organisations in India. Charitable companies main objective is to encourage the promotion of arts, science, culture, religion, education, sports, trade, commerce, etc. For the Section 8 company, the shares are not listed on stock exchanges.  Section 8 company prohibit the payment of any dividend to its members. To register a section 8 company in India an additional license is required. All other formalities are similar to the incorporation of other types of company. Nidhi Companies A Nidhi company collects deposits from members and uses them for their own benefits. The  activities of these type of company are oriented towards to promote the habits of thrift and saving amongst its members. Dormant Companies Dormant Companies are mainly for future projects. In these types of company significant accounting transactions will not happen. They have to carry out all compliances of regular companies. Public Financial Institutions Life Insurance Corporation, Unit Trust of India and other such companies are essentially government companies. These type of company are treated as public financial institutions. They conduct functions of public financing. One Person Company or OPC According to Sec.2 (62) of the Companies Act, 2013, ‘OPC company has only 1 person as a shareholder’. The Companies (Incorporation) Rule number 3, 2014 says that Only an Indian citizen and an Indian resident can form 1 person company. There is no need to have any minimum share capital. It’s paid-up share capital is not more than ₹ 50 Lakhs. Its maximum of aggregate annual turnover of 3 years does not cross ₹ 2 Crores. Only one member exists One Person Company (OPC) is an recent addition to the type of company. It is newly introduced in the Companies Act 2013. There is only one member as their sole shareholder.  It is to support entrepreneurs who, on their own, are capable of starting a venture. This OPC will allow entrepreneurs to create a single person economic entity. These types of company offers limited liability protection to its shareholders, continuity of business, and it is easy to incorporate.

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Sales and Marketing - Ponnusamy Karthik

What are Sales and Marketing? How Important are They?

Sales And Marketing The sales and marketing are important for all type of firms to excel in their field. A proper care has to be taken to form the best sales strategy and marketing strategy. Sales Sale is a transaction process between two or more parties. It happens between the buyer and the seller. A product oriented approach is followed in sales process.  Here goods or services are exchanged for money or other assets. In sales, the product or services can be of tangible or intangible nature. Through a proper sales, the sales person transfer the product from the manufacturer to the customer in exchange for the money. It is an important activity in sales and marketing of a company. In this  process a set of repeatable steps a person takes to complete the sale process. The  repeatable steps will be from  the early stage of awareness to a closed sale. The most important thing is finding and researching their prospects. Sales revenue is calculated on the basis of the number of a products sold.  The calculation is done by  multiplying the number of a products sold by the sales price. Sales Revenue = Units Sold x Sales Price, is the formula used for the sales revenue calculation. A good sales depend on the trusting relationships with customers of the selected cattegory and meet or exceed their sales goals.  Proper care for both sales and marketing excellency is required. The Essential Steps Required For An Best Sales Process Prospecting is the most important and the first step in the sales process. Here the sales activity is identying the buyer segment and satisfying the demand. Preparation –  Here the sales activity is using a measurable and repeatable sales process.  Approach – Find the channels to reach the segment.(shortcuts and hacks to be used). Presentation – Know about the product.The product knowledge is essential. A good salesperson should explain a product or service in a convincing way with easy-to-understand terms. Here the communication skills of the sales person plays an important role. Practicing active listening – A carefull listening to what customers say is important to meet the customers needs and make sales. The active listening is important for understanding the quantity of requirement and their future requirement in volume. Handling objections – Handling objections is an excellent art to be developed and continued. Closing – Close the deal in a profitable manner. A loIt of time is required to close a sale. A sales person might need to spend a lot of time with a client to close a sale. More amount of patience is required for the closing process. Follow-up – Continue the regular follow ups for further orders in the future. Hard Work – Put lot of leg work to achieve the target volume with proper planning. Networking – Networking skills is essential to form new ones. Proper interaction with people and developing professional relationships are to be maintained. Adaptability– The sales person should be capable to manage constantly the changing schedules, products and sales tactics. Friendly Approach With Customers – A good salesperson recognizes and remembers his customers. The sales person retain the information about clients and show the care by continuing the friendly approach. The sales person can ask a customer how a family member is doing or by sending cards on customers’ birthdays. Multitasking Skill – An best salesperson works on many deals simultaneously. He should responds to calls and emails throughout the day. He must keep all the details organized. These main stages of the sales cycle can be put into nutshell of prospecting, making contact, qualifying your lead, nurturing your lead, presenting your offer, overcoming objections, and closing the sale. It is an full sales cycle. This full sales cycle plays an important role in sales and marketing process of a company. An best salesperson should have a thorough understanding of what he is selling and which market he is covering. The exposure of both sales and marketing is required.  And also he should have a unique set of skills, intuition and experience. An professional self-improvement is very important. Marketing Today, the importance of marketing is well realised by all the types of firms. They understood the necessity to adapt it to excel with their competitors. Even the nonprofit organizations and service firms are adapting marketing activities in their operation and developed ads to attract customers. They concentrate at a time on both sales and marketing. Marketing is the process of understanding the customers need and introducing the required product in  the market. A customer oriented approach is followed  in  meeting customer needs with profits. Here the needs of the human are well identified and eventually satisfied. The central and eventual goal of any company is to satisfy needs and get the return of revenue on the right track.  That is both sales and marketing. Marketing mainly concentrates on the promotional activities. All the types of firms are now focussing on marketing activities such as Advertising Pricing Physical distribution. Nowadays the companies are trying to expand their markets beyond their national territories. The companies properly recognize sales and marketing. An adaption of the perfect marketing activity will get proper recognition for an organization in the market. It also helps for best sales and marketing. Advertising is the one of the best promotional activity. Advertising  is used to promote the buying or selling of the company products or services, other businesses, and organizations. The perfect Marketing process helps to reach customers in the best manner. The perfect Marketing process helps to build a brand strategy and grow in sales. It is essential to stay competitive and get proper market share. The Importance Of Marketing The central and eventual goal of all type of firms is customer satisfaction with good return of revenue. Both sales and marketing have equal weightage. The marketing activities create the popularity of the company products among its customers. All type of firms wants to position their brand as the leader

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Best Business in India - Ponnusamy Karthik

High Profit Best Business in India (2024)

Best Business in India The businesses can be categorized into different segments based on The operations Processes The types of products Services being offered, and more. Every form of business has its own set of processes to streamline as a best business in India. To be a successful entrepreneur understanding these and choosing the best accordingly is important. They need careful planning before beginning them. They need to work hard, and implement new ideas. And mainly take the risk. Trading Business Trade companies buy products in specific ranges. They store them, and sell them further to clients. They supply products and services for consumers, businesses, and government purposes. Trading Businesses have good profitability and could be started with less investment. Careful planning is required before beginning a Trading Business. One must study and select a market segment. Then prepare a list for Wholesale suppliers Wholesale supplier’s costs Wholesale supplier’s competitors and measures to improve market share. The following are the best trading businesses. Furniture trading business Textile/garments trading business Electronics trading business Automobile trading business. FMCG Products trading business. There are many opportunities exist in the trading sector in India. Entrepreneurs can start a successful trading as a best business in India by using The power of e-commerce Online marketing, Offline marketing Agency-Based Businesses Starting an agency is an low investment and is a very fruitful business. The list of most important Agency-Based Businesses are as below. They are easy to establish best business in India and surely fetch good profit Real estate Agency Real estate agencies do well . Real estate agency act as a mediator in any real estate transaction. It plays between the builder and the potential buyer. They are well In knowing the city well Recognizing prime locations Real estate projects Collaborating with top builders Virtual consultation through website is possible. It is one of the best business in India. Branding and Ad Agency Branding Agency will help other businesses to establish a brand. Mainly with their marketing skills. Branding Agency will help other businesses to gain consistent growth and higher stature.‍ Ad agency is another popular business model. It is a low investment business. The people can simultaneously have a branding and ad agency. It requires mostly soft skills to begin with. Every business depends on Branding and Ad Agency for market penetration. The day by day demand makes this as an best business in India. Consultancy Agency Consultancy agency guides and helps the people to get their desired job. The agency gets the job with desired salary. Consultancy agency should have good connectivity and rappo with established companies. They should have the soft skill for good communication. Health and Fitness Agency Health and Fitness Agency offers health and aesthetic advice to people. These agencies have several professionals working together. The working people can help with diet, fitness, nutrition and everything about health. The proper investment cost with ample amont of  marketing cost is required. It is mainly to promote the business and gain exposure. Health and Fitness Agency is gaining popularity day by day. Sound health is very important for human beings. Definitely the health and fitness agency is a best business in India. Social Media Agency Social media marketing is the most trending business. The individuals of  social media experts exllently manage and handle the social media. The expertise  make the most of the various features of such platforms. The expertise can expand consumers and clients these days. The expertise make a lot of profit by simply surfing through social media all day. Social media agency is one of the best business in India. Travel Agency People all around the world loves travelling. India is one of the world’s most popular travel destinations. It is due to India’s diverse culture and beauty. The vast coverage of this business can generate very high profits. The agencies are always in demand among common people. These tourist people cannot get these things done as easily as the agents. The agencies have mastered the art of acquiring networking. The networking with the right people and recognizing potential clients is great.  The agencies Know the city well, recognize the prime locations and prime projects. The prominent online presence these days helps to a large extent. So the agencies can find good clients easily. The agencies can set up a website in a matter of minutes. The agencies can start selling immediately as soon as the website is published.  The agencies can achieve best business in India success all they dreamt of. Service-Based Business Service-Based Business is a business of offering a soft skill as a service.(instead of any physical product). Here the soft skill or expertise that is saleable can become a service-based business. Some of the best Service-Based Businesses are listed below Event management Event management is the process of organising and maintaining a variety of different events such as Product launches Exhibitions Trade shows Corporate meetings and conferences Sales and marketing events Festivals Weddings Formal parties Concerts, or Conventions and other social events. Event management plays a key role in deciding Time Location The theme of their customer events. Day Care Service The day care centers provide a safe and loving environment for the children. Here the children are surrounded by professional caregivers. This makes children to feel independent. It helps them to develop social skills and self-confidence. A consistent daily schedule and step-by-step routines makes proper growth of children.  Here the children feel safe, secure, and comfortable. Career Counseling Career Counseling process will help to know and understand oneself and the world of work . It help us to figure out who we are and what we want. It is essential to make career, educational, and life decisions. Career development help us To assess our strengths, Skills, Education Experience and identify the areas of untapped potential. Party planner A party planner will help their clients in Designs Plans and managing events. He also help their clients find Venues Create floor plans and hire service

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Business Development Manager (BDM Full Form) - Ponnusamy Karthik

BDM Full Form – Business Development Manager (2024)

BDM Full Form The full form of BDM is “Business Development Manager.” A Business Development Manager is a professional responsible for identifying business growth opportunities, building and maintaining client relationships, and driving revenue growth within an organization. Their role often involves market research, strategic planning, sales, and negotiations. Running a successful business is quite challenging. There are a lot of activities to be coordinated for the success of a business. Business development manager (BDM) plays an important role in the success of a company. The BDM job is quite challenging. The BDM play a vital role in any organisation. Every major industry, including Construction IT staffing Cybersecurity Financial services E-commerce Healthcare and many others, has a full-fledged business development management team with a business development manager. Business development manager develops the business of an organization by enhancing strategic planning and positioning the business in the appropriate markets. It should be effective and reach across all areas of the business. He has to cover all areas of the business. The BDM has to move with the people from the top of the sales funnel to the end customer. The BDM builds a good reputation in the appropriate markets. The growth of an organization depends well on the excellent Business development strategy and its pitching. Importance Of Business Development Strategy An excellent business development strategy is very essential for Increasing revenue. Increasing Profitability. Increasing Business growth               1.Perfect Strategic planning               2.Co-ordinating sales management               3.Builds business relationships with potential customers Increasing Expansion possibilities.               1.Prospecting new clients               2.Expanding the business to new markets.               3.Building strategic partnerships. A best business development strategy will focus on financial gain Tasks and responsibilities of A Business Development Manager The Business development process is a combination of Ideas Iinitiatives Activities that enhance the scope of any business. It will vary depending on the nature of the company and the industry. The business development manager is taking a business to newer heights. It is his core responsibility. It involves Constant updating about the changes in the market. The data of the           1.Latest industry developments           2.Market positioning of corporate competitors Determining proper ways to attract target customers. Identifying and preparing long-term strategies through market studies and customer relations. Preparing and Discussing effective promotional strategies and activities with the marketing department Finding potential business opportunities to foster growth and profitability Identifying and gaining new customers Implementing excellent negotiation skills and project management skills. Developing and boosting relationships with key customer accounts Arranging business development meetings with prospective clients Training members of the team by arranging both              1.External training              2.Internal training. Business Development Manager Requirements Very Good proficiency in English. In case of dealing with overseas clients, the ability to speak a foreign language is an asset. Excellent Communication skills. The capability to communicate well with a variety of professionals and business owners. An excellent telephone manner is essential for communication with customers and business associates. Good verbal and written communication skills are required to send and receive messages. Excellent Negotiation skills. Business development manager must negotiate pricing with customers, and suppliers. They should convince other professionals and persuade them. The Ability to build rapport. The BDM should have good interpersonal skills. It is essential to build working relationships with different types of professionals. The BDM must be good enough to gain people’s confidence Good analytical and problem-solving skills. It will help them to identify problems in business operations. Then try to eliminate those problems through effective planning. Perfect Time management and planning skills are essential. They will help to make fast solutions that are feasible to implement. Flexibility is required to adapt to changing circumstances. It will help to find creative solutions to new problems. Strategic thinking is essential for both long-term and short-term contexts. B.A.,/B.A.,/B.Sc in business administration, sales or respective relevant fields. Other relevant subjects include Accountancy Economics Finance International relations Marketing. Excellent proficiency in MS Office and CRM software (e.g. Salesforce). Computer skills are essential for analysis, research and communication. The use of spreadsheets is required. Proven excellent working experience as a               1.Business development manager               2.Sales executive or a relevant role. Very good proven sales track record with experience in customer support is a plus               1.Ability to understand  the company’s product offerings,               2.Analyse the competitors in the industry         and its standing in the market. Capacity for setting goals and structuring plans for business and revenue growth Efficiency to Collaborate with the sales team to ensure high-quality prospects in the customer pipeline Excellency in monitoring client needs and the company’s ability to fulfil them. (Ability to assess client needs as well as the company’s ability to meet those needs) Ability to prepare status reports on targets and following up with new leads generated by the sales team Capacity for formulating quotes and proposals for prospective clients Capacity to identify leads and making proper pitching through              1.Cold calling prospective clients              2.Networking at trade shows              3.Following referrals generated by the sales team Positive attitude with the ability to accept rejection with grace. They should handle each “no situation” as putting them a step closer to a “yes situation.” Capability of preparing perfect status reports on goals. And also keeping records of sales, revenue, invoices etc. Tenacity to meet and exceed targets Available Choices For Business Development Managers A Business development Manager can choose a particular type of business and specialise himself. The most available choices are listed as Manufacturing Business Construction Business Telecommunications Business Education Business Finance Business Healthcare Business IT Business Daily Duties of a Business Development Manager Some of the daily duties of a business development manager are Attending conferences and meetings to build business strategies Providing the training to the team to strengthen their skills. And also to improve the capabilities of the workforce Researching and selecting prospective clients in targeted markets. He pursues leads and facilitates successful alliances Providing proper guidance and collaborating with design and sales teams. It will

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