Top 6 Best startups in india - Ponnusamy Karthik

Top 6 Best startups in india

Swiggy - Best food delivery startups in india

The successful food delivery startup Swiggy is the one of the best startups in india. It’s headquarters is located in Bangalore, India. Swiggy started out as a small food delivery startup in 2014. It has now grown into one of the largest food delivery companies in India. It has a presence in over 500 cities and towns in India. It has grown over 5,000,000 app installations. Swiggy is a common household for anyone who wants to order food online in India.

Swiggy’s main objective is to integrate with restaurant partners and provide an optimal experience to customers. The uniqueness of Swiggy is that there is no minimum order policy. It is Swiggy’s unique selling point. It allows the users to pay delivery fee and get food delivered even if it costs only Rs 50. Users need not worry about the cost of food items.

Swiggy’s target demographic constitutes college students to young working professionals of 18-35 years age group . Swiggy maintain good customer relationships. Swiggy collects the commission on orders which are higher than a certain amount from the restaurant.

Best startups in india

The Strength and competitive advantage

Swiggy excels in delivery speed and maintain swift delivery. Zomato shines in food research,restaurant discovery and table booking with reviews. It has its own good tracking system to enhance the delivery. The delivery boys use mobile phones for fast delivery.

It’s focus on customer service with innovative approach  is great. Swiggy uses combinatorial reinforcement learning algorithms to assign multiple orders to a single delivery executive based on the location.

Swiggy excels in delivery speed and maintain swift delivery. Zomato shines in food research,restaurant discovery and table booking with reviews. It has its own good tracking system to enhance the delivery. The delivery boys use mobile phones for fast delivery.

This successful startups in India focus on customer service with innovative approach. Swiggy uses combinatorial reinforcement learning algorithms to assign multiple orders to a single delivery executive based on the location.

This best startups in India also concentrate on customers who prefer groceries through Instamart. Swiggy is very swift to adapt to changing market conditions and it is one of the Top startups in India.

Swiggy’s membership program called Swiggy One Lite is a very attractive program.  The members can enjoy benefits such as

  • Free deliveries
  • Exclusive offers
  • Discount offers on food, grocery, and pick-up and drop services for three months for just Rs 99.

PhonePe - Best fintech startups in India.

Best startups in india

PhonePe is the best and the most valuable fintech startups in India. PhonePe is very successful startups in india and it is accessible in 11 Indian languages. The  ex-Flipkart employees Sameer Nigam, Rahul Chari, and Burzin founded  in 2015. Their vision is to simplifying transactions and making quick financial services accessible to all.

PhonePe has 400 million registered users in  the Indian market. And now more than one in four Indians are using PhonePe. PhonePe gives various payment options to its users through its  Secure Payment System. Hence, the users don’t need to pay with their bank account or debit/credit card.  Here the consumers get a seamless and secure option to make transactions directly from their bank accounts by connecting with UPI. It creates long-term value by building simple, reliable, and value-additive solutions.

This best startups in India helps online consumers the benefit of a digital wallet to make payments fast. It actually help users to perform various financial transactions such as

  • Sending and receiving money.
  • Recharging mobile
  • DTH services
  • Topping up data cards
  • Making utility payments, bill payments, and online shopping
  • Conducting in-store payments.
  • Users can add multiple bank accounts to their PhonePe account. It integrates with a number of popular Indian banks and provides users with easy access to their bank accounts.
  • Users can manage all of their bank accounts on the app.
  • provides online mobile recharge services (Prepaid and Postpaid) to mobile users.
  • Offer other services like insurance, gold purchases, and mutual fund investments

PhonePe rewards scratch card to its users whenever they make a transaction.

PhonePe’s effective marketing strategy

PhonePe use the  effective marketing strategy of capturing the interest of the young in Bangalore via its strategic marketing approaches such as

  • Influencer partnerships
  • User-friendly app interfaces
  • Social media advertising.

Top 7 competitors of PhonePe are

  • Mswipe
  • BharatPe
  • CheQ
  • Paytm
  • Amazon Pay.
  • PayKey
  • Google

Yes Bank (@ybl) ICICI Bank (@ibl) Axis Bank (@axl) are the partner banks of PhonePe. PhonePe is not dominating UPI. It has become the market leader with a 50% market share, edging past Google Pay. PhonePe’s total payments volume crossed US$1 trillion.

Digit Insurance - Best insurtech startups in India

Best startups in india

The low penetration of general insurance in India gave  enough place for Go Digit Insurance to capitalise with its digital- insurance approach.

The best insurtech start-up Digit Insurance is an successful Indian start-up. It makes insurance a simpler and faster experience for customers. Digit Insurance is making waves in the Indian marketplace.  It is very effective for all types of people in India.

The Insurance Cover is offered for travel, mobile phones, bikes, cars and homes. It plans to expand into the health insurance market too.

Mr Goyal founded Digit insurance in 2016. He  received regulatory approval from the Indian government’s Insurance Regulatory and Development Authority (IRDA) in September 2017. The Digit Insurance net worth is currently $3.54 bn.

Mr Goyal executed his vision of a simple and fast insurance process. He decided the digital channel as a way of doing this process. Then he started Go Digit General Insurance.  Initially as a subsidiary of a separate consultancy venture with FairFax Financial Holdings, called Go Digit Infoworks Services. The subsidiary later became known as Digit Insurance company.

Digit Insurance strategy

Digit Insurance business strategy is a best one. It involves creating beneficial partnerships with companies. And integrate with them to provide insurance alongside products. Digit Insurance created beneficial partnerships with around 1,500 companies.  It includes international e-commerce powerhouse Amazon and Flipkart, another e-commerce site operating within India.

Digit Insurance created  partnerships with a large number of car dealerships to sell its car insurance products. And also with insurance agents and brokers who will extend the reach of its whole product suite.

The company’s travel insurance is through a partnership with ClearTrip, one of India’s largest online travel companies. Travel insurance  covers the loss of luggage while travelling as well as flight delays.

This best startups in India says it processes insurances instantly. Mostly it use a picture of the boarding pass as evidence. The routine industry trend is offering coverage for delays reaching six hours. Digit Insurance cover breakes this routine industry trend. It reduced this six hours to an hour and fifteen minutes. The current net worth of Digit Insurance is $3.54 bn.

InMobi - Successful unicorn Indian startup

Best startups in india

The successful unicorn startup InMobi is one of the best startups in India. It is an ad-networking company.  Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal founded the company in 2007. 

Initially it was named as mKhoj and concentrated on SMS-based services. The company enhanced its services to mobile advertising and rebranded as InMobi in 2008. InMobi became the first Indian unicorn startup company in 2011. The company has 22 offices in 12 countries across 5 continents. About 2,500 people are working for the company. This successful startups in India has 26 institutional investors. Sherpalo Ventures, SoftBank Vision Fund and Kleiner Perkins, Vikas Choudhury and 9 others are Angel Investors in this company.

This top startups in India expanded its market worldwide. It covers the globe, from North America to China, Japan, and Korea. Now it competes with bigger companies like Amazon, Google, and Meta. This mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.

The ad-networking company InMobi offers mobile advertising services. InMobi offers solutions such as

  • Brand awareness
  • User acquisition
  • Remarketing
  • Monetization

for publishers. This successful startups in India makes the brands to reach their target consumers effectively.

InMobi connects advertisers with

  • App developers
  • Publishers
  • Deliver targeted ad campaigns that captivate audiences.

InMobi empowers the brands to reach their target consumers effectively. It exhibits best global presence and strategic partnerships in the market. The InMobi company has been supported by SoftBank, Kleiner Perkins Caufield & Byers, and Ram Shriram’s Sherpalo Ventures.

Cred - Best fintech Indian startup

Best startups in india

The best fintech startup CRED is an best startups in India. Kunal Shah founded the company in 2018.  This fintech company headquartered in Bengaluru. Always paying the credit card bills is a big priority and it is equally difficult to manage. Cred came forth with the unique idea of a platform that will help Indians pay their credit card bills on time. 

This top startups in India allows its users to make credit card payments through its app and get exclusive offers and other benefits online. Cred platform allows credit card users to manage with multiple cards.  Cred do an analysis with their credit score. It offers them instant offers and rewards for the same. It want to create a creditworthy Community.

CRED's tech stack use the top technologies

  • Relational Database Service (RDS)
  • Elastic stack (ELK)
  • Explore 201 technologies across 18 categories

Cred offers six different products

  • Cred RentPay
  • Cred Cash
  • Cred Pay
  • Cred Store
  • Cred Travel Store
  • Cred Mint

Cred - Competitors

Paytm, PhonePe, Google Pay, Amazon Pay, Freecharge and MobiKwik are Cred’s top competitors in the market. This best startups in India covered over 5.9 million users and processed about 20% of all credit card bill payments in India. CRED reached $2.2 billion in less than a year, making them one of India’s fastest-growing startups.

PharmEasy - Successful health-tech startups in India.

Best startups in india

The successful PharmEasy health-tech startup is one of the best startups in India.  It is an online pharmacy platform based in Bombay. It has expanded its operations to over 1,000 cities across India and has built a network of over 80,000 partners.

Dharmil Sheth and  Dr. Dhaval Shah founded PharmEasy company in 2014.  This successful startups in India provide accessible and hassle-free convenient healthcare services to people in India. This health-tech startup offers 1 lakh+ medicines and health products across various categories. It is through its retail partners which are spread across the country. People can simply place an order on their website/app. PharmEasy will deliver the  online medicine order in as low as 4 hours. And also a guaranteed delivery to people in 24-48* hrs.

The consumer healthcare super app “PharmEasy” offers the following range of services

  • Online medicine ordering
  • Online consultation with doctors and healthcare providers
  • Lab tests
  • Health check-ups
  • Home delivery of medicines and healthcare products.
  • Teleconsultations
  • PharmEasy also offers services for Organizations, making it easy for them to manage the healthcare needs of their employees.

It is a simple and convenient way to purchase medicines and healthcare products.

The competitors of PharmEasy

  • Tata 1Mg
  • Ranger Health
  • Medibuddy
  • Myra Medicines
  • Hello Heart
  • BrownPacket and more.
  • Netmeds
  • Medlife
  • Practo

PharmEasy health-tech startup has collaborated with licensed multiple pharmacies. They are all licensed to supply drugs. It offers around 20% discount on the orders collected via the app. This complete customer-centric approach makes it stand out best among its competitors.

Now these top startups in India is concentrating on expanding into new markets and adding new services. This platform is poised to make healthcare more accessible to provide affordable, and high-quality healthcare services to people in India. Everyone regardless of where they live or their socioeconomic status can access conveniently to their healthcare need. PharmEasy raised $5.4 billion

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